Digital Optimization Analyst
About The Position
Position Objective: The Optimization Analyst is responsible for supporting digital conversion performance through hands-on experimentation, data collection, and tactical site improvements of websites and mobile apps. This role focuses on the execution of A/B tests in Adobe Target, maintaining onsite search relevance in Coveo, and identifying friction points using behavioral tools like ContentSquare. The Analyst ensures data integrity, monitors test performance, and provides the foundational reporting necessary to improve customer journeys and drive measurable outcomes.
Requirements
- Bachelor’s degree in economics, statistics, data science, business, or related field; master’s degree a plus.
- 1–3 years of hands-on experience in Digital Analytics (GA4, Google Ads, and Looker Studio).
- Functional knowledge of Adobe Target or other experimentation tools.
- Ability to clearly explain "what" happened in the data and ensure reporting deadlines are met consistently.
- Strong analytical, problem-solving, communication and presentation skills; able to interpret complex datasets.
- Strong analytical and problem-solving skills interpreting complex datasets.
- Prefer experience in SQL, PowerBI, and other data tools
- Ability to manage and collaborate with onshore, near‑shore, and offshore vendors.
- Intellectually curious, hungry to analyze and comfortable shifting between strategy and execution.
- Thrives in a fast‑paced environment; adaptable to changing business needs.
- Strong bias for action with the ability to prioritize and manage multiple initiatives.
- Self‑starter who takes ownership, works independently, and brings energy and positivity to the team.
Responsibilities
- Provide day-to-day analysis and tactical support using the search tech stack
- Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests.
- Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas.
- Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search-driven conversion.
- Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health.
- Monitor key metrics—conversion rate, cart abandonment, and error rates—and escalate performance anomalies to the technical team.
- Partner with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases.
- Keep the optimization backlog organized, ensuring all ideas are documented with their corresponding data-driven hypothesis.
Benefits
- Health, Dental and Vision plans
- 401(k) Match
- Volunteer time off
- Short-term and long-term disability
- Accident, Life and Travel insurance, as well as flexible spending
- Tuition Reimbursement Options
- Employee Assistance Program (EAP)
- Length of Service Awards
- Medical/Dental/Vision Insurance
- 401(k) Retirement Plan - US
- RRS Plan – CAN
- Paid Parental Leave
- Paid Holidays and Paid Time Off
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
5,001-10,000 employees
