Business Analyst – Digital Testing & Optimization

PetSmart•Phoenix, AZ

3d•Hybrid

About The Position

We are seeking a technically-minded Business Analyst to support and scale PetSmart’s A/B Testing and Experimentation program. This role will focus on test campaign management, reporting & data governance, automation opportunities, and ensuring the operational excellence of our experimentation roadmap. This individual will serve as the operational and technical backbone of the testing program; translating business needs into structured test requirements, ensuring clean measurement and reporting, managing campaign execution, and identifying automation and process improvements that increase program efficiency and impact. The ideal candidate combines strong analytical skills, comfort working with data and systems, and a proactive mindset toward continuous improvement. This is an excellent opportunity for someone who enjoys both technical problem-solving and cross-functional collaboration.

Requirements

Strong analytical mindset with attention to detail
Comfort working with structured and unstructured datasets
Ability to translate business questions into technical requirements
Strong organizational skills and ability to manage multiple concurrent tests
Process-oriented with a continuous improvement mindset
Strong written and verbal communication skills
Ability to operate independently while collaborating cross-functionally
Bachelor’s degree in Business, Analytics, Information Systems, Engineering, or related quantitative field preferred
3–5+ years of experience in digital analytics, experimentation, business analysis, or similar technical role
Experience with digital analytics platforms (Google Analytics, Adobe Analytics, Amplitude, etc.)
Experience with A/B testing platforms (Adobe Target, Optimizely, Monetate, LaunchDarkly, etc.)
Experience writing detailed functional and technical requirements
Strong Excel / Google Sheets skills

Nice To Haves

Experience in eCommerce or high-volume retail environment preferred
Experience working in Agile/Scrum environments
SQL (strongly preferred)
Experience querying data warehouses (Snowflake, BigQuery, etc.)
Experience building dashboards in Tableau, Power BI, Looker, etc.
Basic knowledge of JavaScript/CSS for test QA and debugging
Familiarity with experimentation methodology and statistical significance concepts
Experience prompting AI agents such as ChatGPT to automate manual tasks

Responsibilities

Manage day-to-day test intake and campaign setup across web and mobile platforms
Write detailed user stories and acceptance criteria for A/B tests, including metric requirements and tracking specifications
Partner with Product, Engineering, UX, and Analytics to ensure accurate and scalable test implementation
QA test configurations, targeting rules, and measurement plans prior to launch
Monitor live tests, troubleshoot issues, and triage defects in partnership with technical teams
Maintain documentation of test requirements, results, and implementation status
Assist in pulling and validating experiment performance data in Optimizely and occasionally utilize Google Analytics to support reporting accuracy
Identify opportunities to automate reporting, workflows, and intake processes
Build and maintain reporting tools or dashboards (Tableau, Power BI, Looker, etc.)
Support integration and optimization of experimentation tools and analytics platforms
Document and improve operational best practices to scale the testing program
Assist in managing the experimentation backlog and roadmap hygiene
Serve as a key liaison between Digital Testing, Product, Marketing, and Engineering
Ensure measurement and analytics requirements are included in all new test initiatives
Support communication of test performance, learnings, and next-step recommendations
Help foster a culture of experimentation through operational excellence and strong data stewardship

Benefits

Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
“Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
“Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
“Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
Paid Volunteer Opportunities to spend time doing good for causes close to heart
Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

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