Head of Digital Distribution

Bridge Specialty Group•Daytona Beach, FL

18h•Hybrid

About The Position

Brown & Brown is seeking a Head of Digital Distribution to join their growing team. This role is responsible for defining and leading the strategy, design, and delivery of digital products that enable the online distribution of insurance and low-touch servicing of clients. The position is accountable for building scalable, customer-centric digital journeys that drive new business growth, improve conversion, and reduce servicing cost-to-serve. The individual will lead a team of product managers and work cross-functionally with sales, broking, engineering, data, and operations to deliver end-to-end digital experiences across the insurance lifecycle.

Requirements

12+ years in digital product management, with significant leadership experience
Proven track record of building and scaling digital products for online sales & self-service
Demonstrated success in driving digital transformation and commercial outcomes
Deep understanding of digital product lifecycle and agile delivery methodologies
Experience with digital distribution models (direct-to-consumer, embedded, platform-based)
Familiarity with API ecosystems, digital trading platforms, and modern architectures
Strong understanding of UX/UI principles and conversion optimization techniques
Experience in the insurance industry, including risk, and regulatory considerations preferred.

Responsibilities

Define and execute the digital product strategy for online distribution, embedded insurance, and customer self-service
Drive a shift from broker-led to hybrid and digital-first distribution models where relevant
Own end-to-end digital sales funnels, from acquisition through quote, bind, and onboarding
Drive improvements in conversion rates through UX optimization, pricing transparency, and journey simplification
Leverage data and experimentation (A/B testing) to continuously optimize performance
Develop and scale digital servicing capabilities (e.g., policy changes, renewals, claims FNOL, document access)
Reduce manual intervention and cost-to-serve through automation and intuitive customer journeys
Ensure seamless integration between digital and broker-assisted channels
Lead the end-to-end product lifecycle (discovery, design, build, launch, iterate)
Define and prioritize product roadmaps aligned to commercial outcomes
Work closely with engineering and design teams using agile methodologies
Enable integration with carrier APIs, digital trading platforms, and third-party ecosystems
Support embedded insurance and partnership-led distribution models
Ensure products are scalable, modular, and aligned to enterprise architecture
Embed data, analytics, and customer insights into all product decisions
Define and track product KPIs (conversion, CAC, retention, NPS, cost-to-serve)
Partner with data science and BI teams to enable personalization and intelligent journeys
Champion customer-centric design and best-in-class digital experiences
Ensure journeys are simple, intuitive, and aligned to customer needs across segments
Balance regulatory requirements with seamless user experience
Build and lead a high-performing team of digital product managers