Head of Digital

Nood•New York, NY

1d•Hybrid

About The Position

The Opportunity Nood is a high-growth beauty-tech brand with a flagship IPL device business and an expanding roadmap of devices and skincare. We sell primarily DTC, with growing presence on Amazon, Target.com, TikTok Shop, and Walmart.com. As a leader in light-based technology for hair removal and anti-aging, Nood is expanding its line of devices and skincare with new innovative technology. We’re hiring a Head of Digital to own the DTC growth engine: revenue, contribution margin, and the strategic levers that drive both. This is the most cross-functional role on the marketing team. You’ll set direction across paid acquisition, conversion, performance creative, and lifecycle - identifying where the leverage is and making sure the right outcomes get delivered. You’ll manage a performance creative specialist, a paid media contractor, and key agency relationships (CRM, web/dev). Day-to-day ad execution lives with the contractor. Your job is to build the operating system that makes growth repeatable and own the results.

Requirements

7-10+ years in growth, digital strategy, or performance marketing with P&L accountability in ecommerce or consumer
Consulting background preferred with transition into growth or digital leadership at a DTC/consumer brand
Deep working knowledge of Meta + Google with a track record of scaling profitably
Strong command of CRO, offer architecture, lifecycle/CRM strategy, and experimentation design
Experience managing direct reports, contractors, and agencies with clear expectations and measurable output

Nice To Haves

Beauty/skincare/wellness/devices experience
Familiarity with Shopify + Triple Whale
Marketplace dynamics (Amazon, Target.com, Walmart.com, TikTok Shop)
Experience scaling creator/whitelisting acquisition

Responsibilities

Own the DTC P&L: Revenue, contribution margin, and the growth levers behind both.
Develop Paid Acquisition Strategy: Channel strategy and budget allocation across Meta, Google, and an expansion roadmap (TikTok, YouTube, Pinterest, Snap).
Lead the performance creative function: Drive creative testing velocity, angle development, and iteration discipline tied to acquisition performance.
Build the Growth Experimentation system: hypothesis, test, readout, decision, playbook. Prioritize the highest-leverage tests across offers, funnel, and channels. Maintain a rolling test roadmap with clear ownership and learning goals.
Own the CRO roadmap across Shopify: landing pages, PDPs, bundles, cart/checkout, upsells - coordinating with web/dev resources. Use TripleWhale + Shopify analytics for clean pre/post measurement.
Own the CRM agency relationship and direct retention outcomes across email + SMS. Tie everything to cohort behavior and LTV and build a monthly lifecycle review tied to new customer revenue, repeat rate and attach rate.
Establish Growth Operating Cadence: Weekly scorecards, monthly forecasts, quarterly strategy reviews. Clean KPI definitions, standardized reporting, decision logs, and cross-functional accountability.