Head of Design eBiz

AAA•Coppell, TX

About The Position

The Head of Design leads the aesthetic and user experience vision for the organization’s digital products, including its mobile app, website, email, and future digital offerings. The role defines design workflows and team structure, protects and improves design execution throughout discovery and product development, and fosters a collaborative design culture grounded in innovation and the organization’s core values. It recruits, trains, coaches, and mentors designers while supporting their professional well-being and growth. The position also drives product vision and strategy for the website and mobile app. It oversees product planning, development, improvement, distribution, profitability, growth, and performance; develops product goals and features; and coordinates product launches and marketing support. The role partners with business units, Marketing, and Information Systems, manages vendor contracts and internal and external resources, monitors product-line targets, and reports findings and recommendations to senior management. The Head of Design stewards a consistent digital brand aesthetic and develops design guidelines and interaction and UX pattern libraries. The role applies market, customer, and competitive research to product and service decisions, implements organizational SEO strategy across products, and evaluates design processes, tools, trends, and technology. When needed, the Head of Design also works hands-on, producing prototypes, wireframes, and design comps and facilitating design sessions. This position requires independent decision-making and problem-solving, including decisions that shape major initiatives and the strategic direction of digital product lines. Occasional travel to off-site business meetings or conferences is required (5%).

Requirements

  • Bachelor’s degree in Graphic Design.
  • 7–9 years of User Interface/Experience Design or related experience.
  • 7–9 years of E-Commerce Product Management or related experience.
  • Strong analytical, communication, and presentation skills.
  • Intimate knowledge of and experience with industry-standard design tools.
  • Strong design sensibility demonstrated through a portfolio of digital design work.
  • Familiarity with web and mobile development feasibility and limitations.
  • Ability to work with cross-functional teams of product managers and owners, designers, quality assurance professionals, and software engineers.
  • Advanced ability to create simple and intuitive user interfaces.
  • Strong empathy for users and their goals.
  • Ability to present ideas and designs to stakeholders and executive staff.
  • Strong product vision and understanding of SEO, website development, and mobile app development.
  • Demonstrated experience shipping a product.
  • Occasional travel to off-site business meetings or conferences (5%).

Responsibilities

  • Define design workflows and team structure to support collaboration among design, product, marketing, and engineering teams.
  • Define and drive product strategy for website and mobile app software development, ensuring execution of the product vision.
  • Direct planning and implementation of product and process development for new products.
  • Develop creative solutions that address market needs, increase the value of current products, or create new product and service opportunities.
  • Use market trends and customer research to shape product and service offerings, features, workflows, and distribution plans.
  • Coordinate product launches, timelines, internal and external resources, cost-benefit analysis, and marketing support materials.
  • Serve as brand steward by maintaining consistent aesthetic standards across digital products.
  • Create and maintain a design style guide and interaction and UX pattern library for digital channels.
  • Set strategic direction for assigned product lines, including product features, positioning, pricing, sales channels, revenue and margins, cost reduction, and market-share tracking.
  • Evaluate and recommend process and tooling improvements for efficient design delivery; communicate strategy and support transitions to new processes.
  • Oversee implementation of strategic marketing plans for assigned product lines and integrate product-line research with the Club’s MRM strategy.
  • Implement the organizational SEO strategy across products.
  • Provide hands-on design support when needed, including prototypes, wireframes, design comps, and facilitated design sessions.
  • Coach and mentor design staff and foster collaboration, inspiration, and shared problem-solving.
  • Keep current with design and technology trends, standards, tools, frameworks, and practices; evaluate potential organizational applications.
  • Monitor profitability, productivity, and growth targets for assigned product lines and recommend corrective actions.
  • Conduct market and competitive research to evaluate marketing plans and improve sales, service, and distribution effectiveness.
  • Negotiate and manage outside vendor contracts.
  • Report findings and recommendations to senior management.
  • Recruit, train, and coach designers and product managers and owners.

Benefits

  • Health coverage for medical, dental, and vision
  • 401(k) savings plan with company match
  • Pension
  • Tuition assistance
  • Floating holidays
  • Paid time off for community volunteer programs
  • Paid parental leave
  • Wellness programs
  • Employee discounts on membership, insurance, travel, entertainment, services, and more
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