The Head of Design leads the aesthetic and user experience vision for the organization’s digital products, including its mobile app, website, email, and future digital offerings. The role defines design workflows and team structure, protects and improves design execution throughout discovery and product development, and fosters a collaborative design culture grounded in innovation and the organization’s core values. It recruits, trains, coaches, and mentors designers while supporting their professional well-being and growth. The position also drives product vision and strategy for the website and mobile app. It oversees product planning, development, improvement, distribution, profitability, growth, and performance; develops product goals and features; and coordinates product launches and marketing support. The role partners with business units, Marketing, and Information Systems, manages vendor contracts and internal and external resources, monitors product-line targets, and reports findings and recommendations to senior management. The Head of Design stewards a consistent digital brand aesthetic and develops design guidelines and interaction and UX pattern libraries. The role applies market, customer, and competitive research to product and service decisions, implements organizational SEO strategy across products, and evaluates design processes, tools, trends, and technology. When needed, the Head of Design also works hands-on, producing prototypes, wireframes, and design comps and facilitating design sessions. This position requires independent decision-making and problem-solving, including decisions that shape major initiatives and the strategic direction of digital product lines. Occasional travel to off-site business meetings or conferences is required (5%).
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Job Type
Full-time
Career Level
Director