Head of Design eBiz

AAA • Coppell, TX

7d

About The Position

The Head of Design drives the aesthetic and user-experience vision for digital products, including the mobile app, website, email, and future digital products. The role establishes and protects design execution throughout discovery, synthesis, and product development, while building a collaborative design culture grounded in the organization’s values and innovation. It develops the design team through recruiting, training, coaching, and mentoring.

The position also defines and drives product strategy for the website and mobile app, overseeing product planning, development, improvement, distribution, and performance. It leads product and process development, product goals, SEO best practices, acquisition and retention programs, growth, forecasting, profitability, enhancements, and cost management. The Head of Design partners with business units, Marketing, and Information Systems; monitors product-line targets; conducts market and competitive research; manages vendor contracts; and reports findings and recommendations to senior management.

As a brand steward and strategic leader, the role maintains a consistent design standard across digital channels, develops style guides and UX pattern libraries, and guides product-line positioning and marketing. It may also contribute directly to projects by creating prototypes, wireframes, and design comps and facilitating design sessions. The position requires independent decision-making and problem solving, including decisions that shape major initiatives and the strategic direction of digital product lines. Occasional travel to off-site meetings or conferences is required (5%).

Requirements

• Bachelor’s degree in Graphic Design.
• 7–9 years of User Interface/Experience Design or related experience.
• 7–9 years of E-Commerce Product Management or related experience.
• Strong analytical, communication, and presentation skills.
• Intimate knowledge of and experience with industry-standard design tools.
• A strong design sensibility demonstrated through a portfolio of digital design work.
• Familiarity with web and mobile development feasibility and limitations.
• Ability to work with cross-functional teams of product managers/owners, designers, QA professionals, and software engineers.
• Advanced ability to create simple and intuitive user interfaces.
• Strong empathy for users and their goals.
• Strong presentation skills for communicating ideas and designs to stakeholders and executive staff.
• Strong product vision and understanding of SEO, website development, and mobile app development.
• Demonstrated experience shipping a product.
• Occasional travel to off-site business meetings or conferences (5%).

Responsibilities

• Define the design workflow and team structure to enable collaboration between design, product, marketing, and engineering teams.
• Define and drive product strategy for website and mobile app software development, ensuring execution of the product vision.
• Direct planning and implementation of product and process development for new products.
• Develop creative solutions that address market needs, improve existing products, or introduce new product and service opportunities.
• Use market trends and customer research to shape product and service offerings; conduct market analysis, define features and workflows, develop features and distribution plans, create cost-benefit analyses, support marketing plans, and coordinate internal and external resources.
• Manage timelines and internal and external resources for product launches.
• Act as brand steward by maintaining consistent aesthetic standards across digital products and developing design style guides and interaction/UX pattern libraries.
• Provide strategic direction for assigned website and mobile app product lines, including product selection, promotion, sales channels, revenue and margin tracking, pricing, positioning, cost containment, and market-share monitoring.
• Evaluate and recommend improvements to design processes and tooling, communicate design strategy, and support transitions to new processes.
• Oversee strategic marketing plans for assigned product lines, research business opportunities, and integrate product lines with the Club’s MRM strategy.
• Implement the organizational SEO strategy across products.
• Serve as a hands-on lead designer as needed, delivering prototypes, wireframes, design comps, and design sessions.
• Coach and mentor design staff and foster collaboration, inspiration, and shared problem solving.
• Stay current with design and technology trends and standards; assess potential implementations, attend conferences, network with designers, and explore industry tools and practices.
• Make independent decisions and solve problems; inform new processes and make decisions about major initiatives and the strategic direction of digital product lines.
• Partner with business units, Marketing, and Information Systems on product introductions, promotion, and technology and application support.
• Monitor product-line profitability, productivity, and growth targets; recommend corrective actions to improve attainment of organizational goals.
• Conduct market and competitive research to evaluate marketing plans and improve sales, service, and distribution effectiveness.
• Negotiate and manage external vendor contracts.
• Report findings and recommendations to senior management.
• Develop product goals and manage acquisition and retention programs, growth, monthly forecasts, profitability, product performance, enhancements, and product costs.

Benefits

• Medical, dental, and vision coverage
• 401(k) savings plan with company match
• Pension
• Tuition assistance
• Floating holidays
• PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts on membership, insurance, travel, entertainment, services, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Director