Head of Demand Generation, North America

Adyen • San Francisco, NY

7d • Hybrid

About The Position

Adyen is seeking a strategic, results-driven Head of Demand Generation to lead and scale demand generation across North America. This senior leadership role is responsible for growing qualified pipeline year over year and shaping go-to-market strategy across priority verticals and enterprise accounts. The role partners with Marketing, Sales, BDR, and Partnerships leadership to translate business priorities into integrated plans for creating, capturing, and converting enterprise demand.

The successful candidate will lead and develop a team of marketers focused on vertical demand generation and account-based marketing. They will build on the existing foundation, centralize demand generation best practices, and maintain deep vertical expertise across the team. The role is hybrid and based in Adyen’s New York or San Francisco office. Adyen is an office-first company and does not offer remote-only roles. The position reports directly to the VP of Marketing, North America. Domestic and international travel of up to 20% is required.

Requirements

• 12+ years of B2B marketing experience focused on enterprise demand.
• At least 4 years of team leadership experience.
• Experience building and scaling systems, capabilities, and teams from an existing foundation.
• Ability to set strategy and execute details, with a strong focus on data, experimentation, and measurable outcomes.
• Expertise creating demand within complex enterprise accounts and coordinating Marketing, Sales, BDRs, and Partnerships around high-value opportunities.
• Ability to develop deep vertical knowledge, identify buyer pain points, and translate insights into campaign strategies.
• High data literacy and hands-on experience with marketing analytics and tools for full-funnel performance tracking and ROI optimization.
• Track record leading demand generation teams and creating clarity, accountability, and organizational evolution as a business grows.
• Builder mentality, autonomy, direct communication, and speed, balanced with humility, openness to diverse perspectives, and a focus on collective results.
• Availability to travel domestically and internationally up to 20%.

Responsibilities

• Build a scalable demand generation engine that consistently creates qualified pipeline and supports ambitious growth targets.
• Partner with Marketing, Sales, BDR, and Partnerships leaders to translate business priorities into integrated, verticalized go-to-market plans.
• Evolve account-based marketing strategy and capabilities to create and accelerate demand across accounts, verticals, and buying groups.
• Use data, market insights, and campaign performance to identify growth opportunities, guide investment decisions, and develop demand generation motions.
• Build and develop a high-performing team, strengthening its operating model, strategic capabilities, and talent.
• Collaborate with events and integrated marketers to establish planning, measurement, forecasting, and accountability across verticals and programs.
• Share campaign learnings, frameworks, and best practices to continuously improve demand generation within the region and globally.
• Travel domestically and internationally up to 20%.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed