Head of Demand Generation

talentpluto • New York, NY

1d • Onsite

About The Position

The Head of Demand Generation will own inbound demand generation for a Series A payroll and back-office software company serving startups. This is a player-coach role: the person will personally manage paid marketing, SEO, email, and lifecycle programs, then build and grow the demand generation team as the company scales. The role owns marketing-sourced pipeline, with a target of delivering 3–4x coverage on the bookings goal, and focuses on marketing to founders, finance buyers, and people-and-operations buyers. The Head of Demand Generation will partner with the COO on brand and with the Head of Sales on pipeline conversion. The position is based in the Flatiron area of New York City and requires working in the office five days per week.

Requirements

• At least 6 years of experience in demand generation or growth marketing at B2B, sales-led SaaS companies.
• Experience running inbound programs that produced measurable pipeline, not just traffic.
• Strong writing skills for a business audience.
• Funnel-oriented thinking, connecting spend to pipeline and revenue.
• Comfort working as a hands-on player-coach who continues to run channels directly.
• Excitement about working in person in New York City five days per week.

Nice To Haves

• Background in fintech, HR tech, or developer-adjacent companies.

Responsibilities

• Own inbound demand generation across paid marketing, SEO, email, and lifecycle programs, working hands-on.
• Deliver marketing-sourced pipeline against a 3–4x bookings coverage target.
• Grow MQL volume and quality, website traffic and conversion, and organic search.
• Manage paid marketing spend efficiently against CAC and ROAS goals.
• Partner with the COO on brand and the Head of Sales on pipeline conversion.
• Hire and build the demand generation team as the company scales.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed