Head of Demand Generation, North America

Adyen • San Francisco, CA

8h • $235,000 - $310,000 • Hybrid

About The Position

Adyen is seeking a strategic, results-driven Head of Demand Generation to lead and scale demand generation across North America. This senior leadership role is responsible for growing qualified pipeline year over year and shaping go-to-market strategy across priority verticals and enterprise accounts. The position works with Marketing, Sales, BDR, and Partnerships leadership to turn business priorities into integrated plans for creating, capturing, and converting enterprise demand.

The role leads and develops a team of marketers focused on vertical demand generation and account-based marketing. The Head of Demand Generation will centralize best practices while enabling deep vertical expertise, build scalable demand-generation capabilities, and establish clear planning, measurement, forecasting, and accountability across programs. The position is hybrid and based in Adyen’s New York or San Francisco office. Adyen is an office-first company and does not offer remote-only roles. The role reports to the VP of Marketing, North America and requires up to 20% domestic and international travel.

Requirements

• 12 or more years of B2B marketing experience focused on enterprise demand.
• At least 4 years of team leadership experience.
• Experience building and scaling demand-generation systems, capabilities, and teams from an existing foundation.
• Ability to set strategy and engage in the details of execution, with a focus on data, experimentation, and measurable outcomes.
• Expertise in creating demand within complex enterprise accounts and coordinating Marketing, Sales, BDRs, and Partnerships around high-value opportunities.
• Ability to develop vertical domain knowledge, identify buyer pain points, and translate insights into campaign strategies.
• Strong data literacy and hands-on experience with marketing analytics and tools for tracking full-funnel performance and optimizing ROI.
• Track record of leading demand-generation teams and creating clarity and accountability as an organization grows.
• Builder mentality, high autonomy, direct communication, and speed, balanced with a low-ego approach, openness to diverse perspectives, and a focus on collective team results.
• Availability to travel domestically and internationally up to 20%.

Responsibilities

• Build a demand-generation engine that consistently creates qualified pipeline and scales to support growth targets.
• Partner with Marketing, Sales, BDR, and Partnerships leaders to translate business priorities into integrated, verticalized go-to-market plans.
• Evolve account-based marketing strategy and capabilities to create and accelerate demand across accounts, verticals, and buying groups.
• Use data, market insights, and campaign performance to identify growth opportunities, guide investment decisions, and develop new demand-generation motions.
• Build and develop a high-performing team, strengthening its operating model, strategic capabilities, and talent.
• Collaborate with events and integrated marketers to establish planning, measurement, forecasting, and accountability across verticals and programs.
• Share campaign learnings, frameworks, and best practices to improve demand generation within the region and globally.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed