Head of Demand Generation

brightwheel

3d • $171,000 - $244,000 • Remote

About The Position

Early education is a critical support for working families and a significant market underserved by modern technology. Brightwheel is the largest, fastest-growing, and most loved platform in early education, trusted by millions of educators and families. We are a three-time Cloud 100 company, backed by top investors. Our team is passionate, talented, and customer-focused, embodying our Leadership Principles. We are a distributed team with remote employees across all US time zones, as well as select offices internationally.

Requirements

• Modernized or turned around an existing demand generation function — not only built one from scratch.
• Personally used AI or agentic tools to rebuild a marketing workflow, with a specific before/after you can describe.
• Launched a channel outside the standard paid/SEO/social mix in the last two years, win or lose.
• Carried a pipeline or revenue target and made real budget reallocation calls based on evidence, not instinct alone.
• Led a team of specialists or directors, including through a leadership transition.
• Ability to walk into a running function and quickly identify what's working versus what's familiar, and act on that distinction.
• Build with AI rather than just directing others to use it; have workflows for content, scoring, and outbound changed by agentic tools.
• Hold a high bar for what “good” looks like, including for a team you inherited rather than hired.
• Willingness to have a hard conversation early rather than let underperformance run quietly.

Nice To Haves

• Have a real point of view on where AI search and signal-based marketing are taking the discipline next.

Responsibilities

• Own the demand generation function's pipeline and revenue number, budget, and existing team from day one.
• Diagnose the current channel mix and team within the first 60–90 days, and make the call on what to keep, retool, or retire.
• Shift the function's measurement and programs from a legacy MQL/form-fill model toward signal- and intent-based marketing.
• Launch at least one channel beyond what's already working — GEO/AEO, dark social, community-led growth, or agentic outbound.
• Embed AI and agentic tooling into core workflows: content production, lead scoring and routing, outbound sequencing, and reporting.
• Partner with Sales leadership on funnel definitions, SLAs, and conversion quality, and report regularly to the CPO on performance and resourcing needs.

Benefits

• Consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed