Head of Demand Generation at Vivant

Lean Marketing•Los Angeles, CA

3d•Hybrid

About The Position

Vivant is a managed network services company that guarantees clients never lose revenue by eliminating internet, phone, and WiFi outages. The company is currently at $7M+ ARR and aims to reach $20M by 2027. This newly created role is responsible for building the marketing engine to achieve this growth. The primary challenge is to move beyond client retention and referrals to build a consistent, qualified pipeline that drives predictable monthly growth, targeting 2,500 net new locations over the next 18 months.

Requirements

Directly driven measurable pipeline growth at a B2B company with $5M–$50M in revenue; must be able to provide exact numbers.
Experience building demand generation from the ground up, not just optimizing existing systems.
Strong writing skills for cold email, ad copy, and landing pages, with the ability to execute in-house.
Fluency in CRM systems, including building sequences, automations, and reports.
Experience in multi-location B2B verticals such as restaurants, retail, healthcare, or dealerships.
Ability to thrive in a lean, fast-paced environment with limited resources and a strong focus on results.

Responsibilities

Own the marketing-sourced pipeline target of $30M in MQLs, including weekly reporting, defense, and problem-solving.
Develop and execute a full-funnel demand generation strategy from scratch, encompassing outbound, inbound, paid, SEO, events, partnerships, and referral programs, in collaboration with the founder.
Establish and manage CAC and attribution modeling, measuring every dollar spent against LTGP and making necessary adjustments.
Define lead scoring and MQL/SQL criteria in alignment with the sales team to ensure clarity at handoff.
Act as both strategist and executor for campaign execution, working directly with the team.
Provide weekly metrics reporting to the Founder on pipeline generated, CAC, conversion rates, and cost per MQL.