Head of Demand Generation & Growth
About The Position
Liberate builds AI agents to automate manual tasks for the $2.7T insurance industry. We started with voice — the hardest and most valuable channel in insurance — and are now expanding into full workflow automation across sales, servicing, and claims. Our long-term vision is to build reasoning agents capable of handling the entire spectrum of insurance carrier and broker operations. We've raised $72M to date, including a $50M Series B in October 2025, backed by top-tier venture firms. Liberate is building a modern enterprise demand engine from the ground up. As Head of Demand Generation & Growth, you will own how we generate and accelerate pipeline across named-account ABM, digital/inbound, and lifecycle nurture—working in tight lockstep with Sales, SDR leadership, RevOps, and Product Marketing. This is a senior player-coach role. You’ll design the strategy, run core programs directly, and immediately begin hiring a small team (2–3 FTE) and/or managing specialist agencies/contractors. Within 6–9 months, you have a measurable, repeatable growth machine that: Produces meaningful marketing-sourced pipeline Drives clear marketing-influenced pipeline lift (higher acceptance, faster velocity, better conversion) Establishes trustworthy reporting on sourced vs influenced, stage conversions, and pipeline coverage Runs a consistent campaign calendar across the three core plays (Sales, Servicing, Claims)
Responsibilities
- Account-based growth (ABM) for named accounts
- Digital + inbound demand (not PLG)
- Lifecycle nurture and pipeline acceleration
- Campaign orchestration (always-on + big bets)
- Measurement and growth operating cadence (co-owned with Ops/RevOps)
- Own plan + pacing for: pipeline coverage, opportunities sourced, pipeline influenced
- Build channel strategy across: LinkedIn (air cover, retargeting, Conversation Ads where appropriate), email nurture + scoring (HubSpot), web conversion (CRO), paid search (brand + limited non-brand), intent/data (RB2B + enrichment workflows)
- Partner deeply with Product Marketing on: message-market fit, proof/ROI assets, playbooks and objection handling
- Partner with Sales/SDRs: targets and account priorities set by Sales, marketing provides targeting inputs, messaging, air cover, nurture, and conversion support
- Hire and lead a small high-output team and manage agencies/contractors
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
