Head of CRM
DAZN•New York, NY
•$150,000 - $180,000•Hybrid
About The Position
Joining DAZN means leading CRM for one of the most high-profile sports businesses in the world. You will work at the intersection of cutting-edge technology, world-class content, and strategic marketing to shape how fans across our North American markets engage with DAZN. With a mission to deliver emotional, data-driven connections that drive platform engagement and subscriber growth, this is your chance to make a global impact and be part of a team changing the future of sports broadcasting.
Requirements
- Extensive CRM strategy experience within subscription businesses or sports rights holders.
- A passion for major North American sports and a strong understanding of what it means to be a fan.
- Excellent stakeholder management skills across matrixed organisations and global partners.
- Ability to thrive in a fast-paced, international environment with evolving priorities.
- Open-mindedness, adaptability, and a willingness to embrace new technologies and business change.
- Strong problem-solving abilities and the capacity to deliver results under tight deadlines.
Responsibilities
- Drive joint revenue targets by working with DAZN central and local marketing, strategy, commercial teams, and partners.
- Lead CRM implementation for new and existing channels cross all DAZN North America.
- Collaborate with Partners and DAZN marketing teams to shape CRM creative and brand strategy, creating emotional connections with fans.
- Work with the central retention team to evolve and apply our lifecycle strategy.
- Drive season-on-season retention and grow the base of subscribers on DAZN.
- Coordinate global CRM testing and ensure insights are implemented across all markets.
- Lead performance reviews with internal teams and stakeholders to track success and optimise efforts.
Benefits
- Access to DAZN
- Up to 15 days of paid time off
- 9 days of annual leave
- Health benefits (including dental & eye care)
- Generous sick time package
- Short and long-term disability covering
- Parental leave offering
- Personal insurances, such as basic life term and personal accident
- Access to a 401(k) retirement plan
- Family friendly community
- Learning and development resources
- Opportunity for flexible working
- Access to our internal speaker series and events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
