Head of Creative, Athleta

Gap Inc.•San Francisco, CA

1d•$320,000 - $350,000

About The Position

The Head of Creative for Athleta leads the brand’s visual identity and storytelling across all consumer touchpoints, driving creative excellence that connects purpose, performance, and community. This role is central to expressing Athleta’s mission of igniting the limitless potential of women and girls through powerful, purpose-driven creative work that inspires movement and belonging. Reporting directly to the Chief Marketing Officer, the Head of Creative is a key member of the Athleta Leadership Team and oversees the internal creative organization—including art direction, copywriting, design, and styling—while partnering cross-functionally across Marketing, Product, Visual Merchandising, and external creative agencies. This leader will champion emotionally resonant, strategically grounded creative that evolves how customers experience and engage with the Athleta brand. The Head of Creative will cultivate a diverse and high-performing team that leads with imagination, collaboration, and accountability. By building a culture grounded in inclusion, inspiration, and innovation, this role will ensure Athleta’s creative output reflects the brand’s purpose and elevates its position as a leading performance lifestyle company for women and girls. At Athleta, how we reach our results is just as important as the results themselves. This leader will model our values-based leadership behaviors, fostering integrity, creativity, and shared success. Through the Power of We, the Head of Creative will help bring Athleta’s vision to life through powerful storytelling and world-class creative expression.

Requirements

10+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
Proven success driving brand evolution through emotionally resonant, purpose-driven creative work.
Experience developing and mentoring diverse, high-performing creative teams.
Strong ability to build trust and alignment across internal partners and external agencies.
Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing.
Ability to assess and optimize creative performance against business goals.
Exceptional storytelling, presentation, and interpersonal skills.
Proficient in Adobe Creative Suite, G-Suite, Keynote, and related tools.
Willingness to travel as needed to support creative initiatives and cross-functional collaboration.

Responsibilities

Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection.
Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels.
Ensure all creative expressions reflect Athleta’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
Define and execute a holistic creative vision aligned with Athleta’s long-range brand plan and marketing strategy.
Drive a high-performance creative culture that values inclusivity, innovation, and results.
Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens Athleta’s market distinction.
Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration.
Encourage cross-functional partnership to align creative execution with marketing and brand storytelling.
Celebrate the collective success of creative teams who bring Athleta’s mission and values to life.
Partner with creative operations and production teams to implement efficient processes that enable impactful, high-quality work.
Lead creative innovation by exploring emerging trends, cultural insights, and new formats that keep Athleta relevant and aspirational.
Measure and assess creative effectiveness, optimizing output to maximize brand and business impact.
Champion creative consistency across all channels—retail, digital, social, packaging, and events—to deliver a cohesive and inspiring brand experience.