Asset & Wealth Management, Head of Creative / Integrated Marketing, Senior Vice President

Goldman Sachs•New York, NY

9d•$125,000 - $250,000•Onsite

About The Position

Goldman Sachs Asset & Wealth Management is seeking a senior marketing leader to serve as Head of Creative / Integrated Marketing, responsible for defining and executing the creative vision for the firm. Reporting to the Global Head of Asset Management Marketing and serving as a member of the Asset Management Marketing Leadership Team, this role will lead the firm's Creative marketing organization spanning Design, Advertising, Content Operations, and Seismic (centralized platform for approved marketing and sales content). The role is responsible for creating differentiated, client-centric experiences that strengthen the firm's brand, accelerate commercial outcomes, and elevate every interaction across the marketing ecosystem. This leader will own and drive Goldman Sachs Asset Management’s advertising strategy—from concept and creative development through production, execution, and optimization—ensuring every campaign creates a consistent, world-class brand while delivering measurable business impact across print, digital, multimedia, television, streaming, social, out-of-home, experiential, and emerging channels. Working in close partnership with the Executive Brand and Marketing teams, this leader ensures alignment between corporate reputation, enterprise brand strategy, and commercial marketing to deliver a unified and differentiated market presence. The successful candidate will combine strategic leadership with operational excellence, building high-performing global teams, fostering innovation, and establishing modern creative capabilities that enable marketing to scale efficiently while driving measurable business growth.

Requirements

15+ years of progressive leadership experience in creative leadership, integrated marketing, brand marketing, advertising, or a related discipline.
Demonstrated success leading integrated marketing organizations within large, complex, global enterprises.
Proven experience developing and executing full-funnel marketing campaigns from strategy through creative development, production, execution, and optimization across digital, multimedia, television, streaming, print, out-of-home, social media, experiential, and emerging channels.
Experience leading multiple functions and managing high-performing global teams across creative, design, marketing operations, and content enablement.
Strong commercial orientation with a demonstrated ability to connect creative excellence to measurable business outcomes.
Experience leading agency relationships, managing significant marketing investments, and driving operational excellence at scale.

Nice To Haves

Visionary creative leadership
Strategic and commercial mindset
Executive presence and influence
Exceptional storytelling and communication
Integrated marketing expertise
Data-informed decision making
Operational excellence
Organizational leadership and talent development
Cross-functional collaboration and enterprise partnership
Innovation, AI, and digital transformation
Ability to inspire teams while delivering measurable commercial impact

Responsibilities

Partner with the asset management marketing team and business to develop and lead the global advertising strategy for Goldman Sachs Asset Management across institutional, third-party wealth, and alternatives distribution channels.
Establish multi-year advertising roadmaps aligned with the firm's strategic priorities and commercial objectives.
Develop integrated campaign strategies that drive both near-term commercial results and long-term brand equity.
Identify new marketing channels, technologies, and innovations that improve effectiveness and strengthen market leadership.
Lead the global Design team, setting creative direction, standards, and talent development to deliver best-in-class visual communications across all channels.
Oversee creation and production of design assets, including presentations, advertising creative, digital/social content, event materials, and data visualizations — for global marketing and distribution teams.
Partner cross-functionally with Product Marketing, Digital, Distribution, and Compliance to ensure all design work is strategically aligned with campaign objectives and commercial priorities.
Establish and maintain a scalable design system (brand guidelines, templates, asset libraries) ensuring consistency, compliance, and efficient self-service for global teams.
Drive design innovation by adopting AI-powered tools, automation, and emerging technologies to accelerate production, improve personalization, and increase creative output.
Lead the operational foundation supporting the firm's global marketing organization by developing scalable processes, governance, and workflows that enable efficient content creation and distribution.
Oversee production management, editorial planning, resource allocation, budgets, vendor partnerships, and content lifecycle management while continuously improving speed to market, quality, operational efficiency, and resource effectiveness through automation, AI, and best practices.
Provide strategic leadership for Seismic, the firm's centralized platform for approved marketing and sales content.
Drive the platform's vision, governance, adoption, and optimization to ensure marketing and distribution teams have seamless access to compliant, current, and impactful content.
Partner across Marketing, Sales, Product Marketing, Compliance, and Technology to continuously improve content discoverability, user experience, analytics, and overall commercial effectiveness.
Serve as the senior marketing leader to ensure all campaigns reflect the Goldman Sachs brand while evolving a distinctive Asset Management identity.
Partner with internal creative teams and external agencies to deliver best-in-class creative work.
Maintain exceptional standards for storytelling, design, messaging, production quality, and execution.
Serve as day-to-day senior point of contact to agency partners, managing relationships, developing briefs, providing consistent feedback, and managing workstreams from scope creation to final deliverables while driving for creative excellence.
Manage agency selection, performance, budgeting, governance, and ongoing optimization.
Manage significant global advertising and integrated marketing budgets, including regular reforecasting and optimization to ensure spend and budget hygiene.
Optimize media investment across markets and channels.
Build strong partnerships across distribution, product marketing, investment teams, EO Marketing, Corporate Communications, brand, digital marketing, social media, events, legal, compliance, risk, and regional marketing teams.
Lead highly matrixed global initiatives requiring alignment across multiple businesses, regions, and functional teams.
Serve as a member of the Marketing Leadership Team, helping shape the strategy, priorities, and future direction of Global Creative Marketing.
Lead and develop a global, multidisciplinary organization spanning creative, design, content operations, and content enablement.
Serve as the senior creative partner to the Executive Communications and Brand teams, ensuring alignment across corporate reputation, executive visibility, enterprise brand strategy, and commercial marketing.
Partner closely with Product Marketing, Media, Digital, Distribution, Analytics, Compliance, Technology, and regional marketing teams to deliver integrated, client-centric marketing experiences.
Build strong relationships across the firm to ensure creative excellence, consistency, operational efficiency, and measurable business impact.
Lead external agency partnerships and creative vendors, ensuring exceptional quality, innovation, speed, and value.
Champion the adoption of AI, emerging technologies, and modern marketing capabilities to continually evolve the organization's creative effectiveness.