Head of Content Marketing (m/f/d)

Checkmk

10h • Remote

About The Position

We're looking for a Head of Content Marketing to lead and scale Checkmk's content function as we accelerate into our next phase of growth. You'll set the content strategy across the full buyer journey, lead a talented in-house team of 3, and partner closely with Demand Generation, Brand & Field Marketing, Web Development and Product Marketing, to make content one of our strongest growth levers. You'll own the editorial voice of a technically credible brand with deep open-source roots, shape how Checkmk shows up in search and across the channels our buyers rely on, and build content programs that serve both our commercial pipeline and our global community of users. This is a strategic leadership role with real scope. You'll define the operating model, strengthen the team, and set the standard for what great technical content looks like at Checkmk.

Requirements

• 6+ years in B2B content marketing, with experience marketing to technical audiences and a genuine interest in the IT observability space.
• A track record of building content engines. You've done the strategy, the hiring, the operating model, and the measurement, and you've shipped the work yourself when it mattered
• Understanding of GEO/AEO and modern SEO. You understand how search and AI answer engines discover, assemble, and cite content, and you can direct specialists and agency partners to execute against a clear strategy
• Fluent use of AI in your own workflow. You use LLMs and AI tools daily to research, draft, edit, analyze, and scale your output, and you can teach a team to do the same without compromising quality, voice, or factual rigor. You know where AI adds leverage and where human judgment stays essential
• A strong editorial instinct. You can tell whether a piece will land with the target audience and you're comfortable collecting feedback and iterating
• Executive presence and strong communication skills. You're comfortable presenting to and influencing senior stakeholders up to C-level, and you can navigate differing views with clarity, diplomacy, and confidence in your editorial judgment
• Excellent command of written and spoken English.

Nice To Haves

• Prior exposure to open-source and IT-ops focused go-to-market is a plus
• German is a plus

Responsibilities

• Develop and execute a comprehensive content strategy that supports prospects and customers from initial awareness through to purchase decision and adoption, ensuring we show up with the right message at every stage that’s optimized for conversion
• Establish Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) as core disciplines within the content function, building the technical foundations and content approach needed for Checkmk to be surfaced and cited by AI-powered search and answer engines. AI citation share will be a key performance indicator you own
• Shape the content themes that support our campaigns and translate them into programs that Demand Generation, Brand and Field Marketing can activate across channels
• Define and uphold an editorial standard that reflects the technical depth and credibility our audience expects, and ensure it is applied consistently across all content produced by the team
• Own how our content shows up in the languages our buyers use. You'll build an AI-enabled localization workflow, paired with native-speaker review, that lets us scale content in different languages without compromising on quality
• Build programs that engage our global user community as content collaborators, turning their expertise and enthusiasm into a scalable content asset that strengthens both our brand and pipeline
• Lead, coach, and develop the content marketing function, and partner closely with Product Marketing, Demand Generation, Brand & Field Marketing, and Web Development to ensure content delivers against wider business goals
• Define the metrics that matter for content, including organic pipeline contribution, AI citation share, share of voice, and engagement, and use them to continuously improve the impact of the function

Benefits

• Flexible and family-friendly working conditions in a stable environment
• Wide range of sports and wellness offers from Wellpass (over 9,000 sports and wellness offers)
• Agile team that embodies autonomy and fast decision making within flat hierarchies
• Unique corporate culture where we emphasize equality, diversity and inclusion
• Wide range of education and training opportunities
• Fully remote work or high flexibility between mobile work and an office in one of the most beautiful, central district of Munich
• Attractive salary
• Regular onsite events of all sorts (Company Outings, Team events, Checkmk Conference, Conference After Party and more) in a familiar atmosphere

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed