Head of Community Growth

eBay•San Jose, CA

2d•Remote

About The Position

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About the role: eBay is seeking a strategic and ambitious leader to build and scale our Community, Social & Influencer function across the US. This role will play a critical part in shaping how enthusiasts discover, connect, engage, and transact across eBay, with a particular focus on accelerating growth for eBay Live. As Head of Community, Social & Influencer Marketing, you will develop and finalize a growth strategy led by community. It connects creators, influencers, collectors, buyers, and sellers in some of our most passionate categories. You will build and lead a high-performing team responsible for social media, creator partnerships and programs, and community engagement initiatives designed to drive awareness, participation, demand and loyalty. This is a highly cross-functional leadership role sitting at the intersection of marketing and eBay Live. The ideal candidate combines critical thinking with hands-on execution and has a proven track record building communities and creator ecosystems that deliver measurable business impact.

Requirements

Proven experience across social media, influencer marketing, community building, creator partnerships, or related fields.
Demonstrated success building and scaling social, creator, or community programs for consumer, marketplace, commerce, media, or enthusiast-focused brands.
Experience creating community growth strategies that drive measurable engagement, retention, advocacy, and commercial outcomes.
Strong understanding of the creator economy, influencer ecosystems, social platforms, and emerging community-building models.
Experience leading teams and influencing senior partners across complex, matrixed organizations.
Strong analytical capabilities with experience using data and insights to optimize programs and demonstrate impact.
Excellent communication, storytelling, and relationship-building skills.
Flexibility required in working hours and travel to be able to support key events in person

Responsibilities

Define and lead eBay's social, influencer, and community strategy across key initiatives, partnering with EU team to build out global framework.
Build and scale a creator and influencer ecosystem that drives awareness, engagement, and participation across eBay and eBay Live.
Develop community-led growth loops that convert enthusiasts into advocates, creators, sellers, and repeat buyers.
Create and implement programs that deepen engagement with collectors, hobbyists, and enthusiast communities both on and off platform.
Partner closely with eBay Live, Category, Product, Brand, and Growth Marketing teams to drive audience acquisition and demand generation.
Establish scalable frameworks for creator recruitment, onboarding, activation, retention, and performance management.
Lead the development of social-first content strategies that authentically connect with enthusiast audiences across key platforms.
Develop measurement frameworks and critical metrics across community growth, engagement, creator performance, audience development, and business outcomes.
Hire, mentor, and develop a high-performing team while fostering a culture of experimentation, innovation, and continuous learning.
Stay at the forefront of creator economy, social commerce, and live commerce trends to identify new growth opportunities.