In this position, you will provide strategic direction and leadership for all corporate communications and business area communications for the organization, including internal and external corporate communications, media relations, crisis management, executive communications, digital and social media, and corporate brand and reputation management. Manages the agencies of record – both creative and event production. Works directly with the President & CEO of Roche Diagnostics North America and other C-suite executives to align communications strategy and goals to overall business strategy. Develops and enforces overall corporate brand strategy. Owns organizational change communications strategy and execution to ensure consistency of messaging and minimize external interest. Works with the Diagnostics Marketing organization to align messaging and strategy across all platforms. Develops, implements and coordinates public relations strategies for the NAM region with the goal of establishing and maintaining a favorable image of the company with news media, investors, potential customers, employees and the public. Edits, and oversees distribution of internal and external communication materials that may include the following: website, newsletters, ads and intranet content. This role leads corporate social responsibility strategy and oversees and manages the charitable giving program. Partners with business area leadership including marketing, sales, and P&C in order to project the desired corporate message and maintain global corporate brand guidelines in both external and internal mediums. Provides the main interface with public relations agencies and acts as the corporate spokesperson to the media and general public at large. Provides strategic counsel, media training and media communications in support of all Roche Diagnostic Corporation (RDC) business areas. As a direct report to the President & CEO of Roche Diagnostics North America and a member of the United States Leadership Team and the Global Diagnostics Communications Leadership Team. Participates with other leaders to establish strategic plans and objectives. May develop corporate communications policies and authorize their implementation. Has in-depth knowledge of the company, business strategies and functional area. Regularly interacts with executives both internal and external and/or major customers for the purpose of influencing and negotiating. Provides direction to subordinate managers and/or high-level individual contributors and typically has responsibility for a broad functional area with multiple departments, product groups or service areas. This role is also responsible for maintaining and continuously improving the quality system and achieving quality objectives through daily actions.
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Job Type
Full-time
Career Level
Manager