Head of Communications & Brand

Lumafield•San Francisco, CA

1d•$200,000 - $280,000•Onsite

About The Position

Lumafield is seeking an experienced and energetic leader to elevate its brand presence. The company, which builds industrial X-ray CT scanners and physical AI software, is looking to make its brand as famous as its scans among key decision-makers, including VPs and C-level leaders in engineering, manufacturing, and quality, as well as investors, policymakers, and potential hires. This senior leadership role involves managing a growing, high-performing team and driving the company's narrative through owned editorial, external communications, social media, and overall brand expression.

Requirements

Evidence of excellent, highly-effective work in past roles, with a preference for candidates with at least 10 years of experience, though exceptional candidates earlier in their careers will be considered.
Published work that demonstrates a track record of changing how a technically complex company is perceived, with the ability to articulate results and strategies.
Established media relationships with reporters, hosts, newsletter writers, and podcast producers who can be contacted for responses.
Demonstrated ability to learn a hard technical domain and engage in meaningful conversations with engineers within a month.
Effective management experience, including directing the creative output of employees, contractors, or agencies to produce outstanding work.

Nice To Haves

Experience as the voice behind a founder or executive, drafting in their voice and creating a platform.
Experience building an owned media property (podcast, newsletter, publication, or recurring report) that found an audience.
Existing access and relationships within the physical AI, advanced manufacturing, or defense-industrial sectors, including conference producers, podcast hosts, and panel organizers.

Responsibilities

Develop and own the company narrative, creating a concise argument about Lumafield's value proposition for reporters, enterprise buyers, and investors.
Lead earned media efforts, securing company-level coverage in top-tier business and tech press, and supporting journalist and creator scan-support work.
Manage the CEO platform and executive visibility, including ghostwriting, preparation, booking, op-eds, podcasts, and stage time.
Secure speaking engagements and conference placements in relevant industry events, and recruit top-tier guests for internal panel discussions.
Provide strategic direction for owned editorial, including the Go/No-Go podcast and First Article, ensuring content drives business objectives.
Oversee creative direction, brand identity, and website experience, directing video and social media programs.
Manage and develop a team of three creatives, including two direct reports and one immediate hire.