Head of Brand

Teal Health

2d•$160,000 - $200,000•Remote

About The Position

Teal Health is seeking a Head of Brand to own how the company presents itself to the world and to significantly expand awareness, understanding, trust, and adoption of their at-home cervical cancer screening. This is a strategic and highly executional leadership role responsible for brand strategy, top-of-funnel awareness, and brand growth. The Head of Brand will build upon the existing foundation through innovative campaigns, creative storytelling, activations, brand partnerships, and a sophisticated channel strategy. The role requires a consumer-centric approach while also building trust and credibility with providers, health systems, payers, employers, and other influencers. The ultimate goal is to make Teal synonymous with at-home cervical cancer screening and establish a new standard for women's healthcare.

Requirements

10+ years of experience across brand marketing, integrated marketing, consumer marketing or related roles, ideally helping build or scale a high-growth consumer brand.
Experience building brands people recognize and remember.
Experience owning meaningful awareness budgets and channel strategies.
Experience developing integrated campaigns across paid, owned, earned, creator, partnership and experiential channels.
Exceptional creative instincts combined with strong commercial thinking.
Understanding that brand is not separate from growth and comfort discussing creative ideas, media strategy, brand lift, consumer insights, or business performance.
Ability to introduce new ideas and behaviors to consumers and build the trust required for people to try something unfamiliar.
Ability to take something complex and make it simple, compelling, and culturally relevant.
Ability to define strategy, rally people around it, and execute to make it happen.

Nice To Haves

Healthcare experience is helpful but not required.

Responsibilities

Own Teal’s brand and category strategy, establishing Teal as the clear leader in at-home cervical cancer screening and continually sharpening what makes us meaningfully different as the market evolves and competition enters.
Drive top-of-funnel awareness and brand growth, building the strategy to introduce millions more women to Teal and move them from awareness to understanding, trust and preference.
Own our top-of-funnel channel mix and investment strategy across streaming and connected TV, video, audio and podcasts, creators, social, sponsorships, partnerships, OOH, experiential and emerging channels.
Develop breakthrough integrated campaigns that make Teal impossible to miss, combining great creative, smart distribution and cultural relevance to generate attention beyond the media dollars behind them.
Lead Teal’s creative strategy and brand storytelling, translating complex ideas around HPV, screening, accuracy and prevention into simple, memorable consumer stories.
Create activations, partnerships and cultural moments that bring Teal into the real world, generate conversation and help make at-home screening feel mainstream.
Build trust and credibility at scale, leveraging clinical evidence, experts, customers, creators, partners, earned media and other signals that give consumers confidence to choose something new.
Protect and evolve the Teal brand, ensuring everything we put into the world feels distinctly Teal: human, bold, credible, empathetic and unlike traditional healthcare marketing.
Connect brand to growth, partnering closely with Growth, Product Marketing, Communications, Lifecycle, Commercial and Product to create a connected journey from first impression through consideration and conversion.
Own brand measurement and performance, establishing clear KPIs across awareness, consideration, trust, preference, branded search, direct and organic traffic, share of voice, brand lift and downstream growth.
Own the brand marketing budget, determining where to make our biggest bets and continuously optimizing the balance between efficient reach and bold investments capable of changing our trajectory.
Lead our external brand ecosystem, including creative agencies, media partners, creators, production teams, brand partners and other resources needed to execute at a high level.
Build the brand function for Teal’s next stage, developing the processes, capabilities, measurement frameworks and team we need as Teal scales.