Head of Commercial, Lead Director WILD US

Unilever•Hoboken, NJ

About The Position

This is a high visibility role globally and offers plenty of scope for independent brand and team stewardship, strategic leadership, and creativity. It requires a seasoned leader, innovator, with a business mind and an individual who’s passionate about brand development. The purpose of this role is to drive the commercial strategy for the retail division, while strategically aligning with direct-to-consumer initiatives to achieve holistic business growth for the WILD business in the US. We are looking for a dynamic and experienced Lead Director to lead the WILD business in the US, including natural and scent-sational deodorants, body wash, haircare and lip balm.

Requirements

12+ years of Marketing experience, Foods or well-rounded CPG experience preferred
A proven track record of brand development/innovation program leadership – both core/renovation and new products/white space development
Leading integrated communication programs, including the development of outstanding campaign rooted in social-first capabilities
Drive for our digital transformation to adopt AI capabilities and new agency partnership models.
Natural curiosity for emerging trends and technologies a must.
Deep experience working with traditional and digital agencies to develop world class programs
Financial acumen to own your P&L, understand how value is created through the brand, and shape growth plans
Passionate about developing talent and teams, while both holding the bar high for performance and creating a psychologically safe environment
Demonstrated passion for consumers we serve.
Experience developing insight though consumer intimacy and translating such into business initiatives.
Building strong cross-functional network to deliver through an extended team – welcoming category strategy, R&D, and supply chain voices to the table for effective collaboration

Nice To Haves

Food industry experience a plus
Sales and/or general management experience a plus

Responsibilities

Full ownership of the Retail P&L, responsible for driving exponential growth whilst continually optimizing profitability.
Responsible for driving the commercial strategy for the retail division, while strategically aligning with direct-to-consumer initiatives to achieve holistic business growth.
Owning the planning cycle and strategic direction of the retail arm of Wild getting buy-in from the leadership team and board.
Building high level relationships with major decision makers at all key strategic partners and supporting the controllers to build their networks and impact across key accounts.
Lead the development and execution of commercial strategies to drive brand awareness and growth within retail.
Utilize extensive experience to mentor and empower a young leadership team, fostering the development of company culture and driving progress towards organizational goals.
Set targets to increase visibility of retail across the company and using KPIs to drive team performance.
Use category data and insights to drive sell-in of Wild across existing and new partners.
Always looking for data and insights that can help propel the Wild story and position us at the forefront of the global refill revolution.
Developing our shopper marketing plan to help grow ROS and exposure across our store footprint.
Developing a lean and entrepreneurial team ensuring Wild can deliver its growth ambitions.