Head of Business Development PGA TOUR Studios

PGA Tour•Ponte Vedra Beach, FL

10d

About The Position

This position is responsible for maximizing utilization and revenue generation across PGA TOUR Studios’ production facilities, technical infrastructure and production services by securing third-party productions, studio rentals and commercial production opportunities. This role serves as the commercial lead for external studio and production sales, developing relationships with broadcasters, streaming platforms, leagues, federations, production companies, agencies and content creators seeking world-class production facilities and services. The position is accountable for converting available production capacity into revenue-generating opportunities while establishing PGA TOUR Studios as a preferred destination for live and non-live content production. In addition to studio commercialization, this role identifies and develops opportunities to monetize PGA TOUR production capabilities, technology assets and operational expertise through licensing arrangements, service agreements and strategic commercial partnerships. Working closely with PGA TOUR Studios leadership, Media Business Development, Corporate Partnerships and Technology teams, the position ensures commercial opportunities align with enterprise priorities while delivering measurable revenue growth and increased utilization of PGA TOUR assets.

Requirements

Bachelor’s degree required
12+ years of progressive experience in studio sales, production services sales, media operations business development, venue commercialization or related commercial leadership roles
Proven success generating revenue through production facilities, broadcast operations, studio rentals, production services or media infrastructure
Demonstrated ability to build and manage sales pipelines while originating and closing complex commercial agreements
Experience selling to broadcasters, streaming platforms, sports leagues, production companies, agencies, content owners or enterprise media clients
Strong understanding of studio operations, broadcast production workflows and production economics
Experience developing pricing strategies, utilization models and commercial service offerings
Strong financial and commercial acumen, including deal structuring, forecasting and contract negotiation
Exceptional communication, presentation and relationship management skills
Demonstrated ability to influence executive stakeholders and build partnerships across diverse organizations

Nice To Haves

Advanced degree preferred
Existing network across media, broadcast, production, entertainment or sports industries preferred
Experience commercializing technology, production services or operational capabilities preferred
Experience within sports, media, entertainment or large-scale live event environments preferred

Responsibilities

Own the commercial utilization strategy for PGA TOUR Studios, maximizing occupancy and revenue generation across studio facilities, production resources and technical infrastructure
Develop and execute proactive sales strategies targeting broadcasters, streaming platforms, sports leagues, production companies, agencies and content creators
Build, maintain and manage a robust pipeline of third-party productions, studio rentals and production-service engagements
Identify available production capacity and convert unused inventory into revenue-generating opportunities
Establish PGA TOUR Studios as a premier destination for live and non-live content production through targeted outreach and relationship development
Package and sell studio space, production facilities, control rooms, production technology, technical operations support and post-production services
Develop commercial offerings, pricing structures and service models that improve facility utilization and profitability
Achieve established revenue, utilization and client acquisition objectives
Lead end-to-end commercial opportunity development, including prospecting, proposal creation, negotiation and contract execution
Structure and negotiate commercial agreements aligned with enterprise priorities and operational capabilities
Develop and maintain relationships with key decision-makers across media, entertainment, sports and production industries
Serve as the primary commercial contact for external clients utilizing TOUR Studios facilities and production services
Collaborate with Media Business Development, Corporate Partnerships and other commercial teams to ensure coordinated market engagement
Build repeatable commercial offerings that can be scaled across multiple clients and production opportunities
Identify and pursue opportunities to commercialize TOUR production technologies, scoring systems and operational capabilities
Evaluate new markets and applications for TOUR production infrastructure and technical capabilities
Develop commercial models that extend the value of TOUR assets beyond traditional golf programming
Assist in bringing new business opportunities to market that leverage existing production and technology investments
Partner closely with Production Operations, Engineering, Technology and Studio leadership to align commercial commitments with operational capacity
Coordinate with Legal and Finance teams to structure agreements, finalize contracts and support revenue forecasting
Ensure all opportunities comply with existing rights agreements, contractual obligations and enterprise commercial strategies
Track pipeline performance, conversion rates, utilization metrics and revenue generation to inform business decisions
Provide market intelligence, customer feedback and industry insights to support future growth opportunities