Head of Brand Strategy

Docusign • San Francisco, CA

2d • Hybrid

About The Position

Docusign is looking for a Head of Brand Strategy to serve as a key architect of our brand’s long-term evolution. You will bridge the gap between high-level market intelligence and world-class execution. You will partner with key internal teams, including Group Creative Directors, Product Marketing, Corp Comms, and Analyst Relations, while operating as a strategic partner to our VP Brand. The ultimate customer is external C-suite economic buyers such as the CFO, CIO, and GC. You will be responsible for shepherding where the Docusign brand lives today as a category leader, to where it must go tomorrow, as a category platform owner, ensuring that every brand touchpoint is rooted in deep market insight and strategic intent. This position is a people manager reporting to the Vice President, Brand & Creative.

Requirements

• Basic BA/BS degree or equivalent experience
• 12+ years of experience in brand strategy (in-house or agency)
• Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter
• Can distill complex market dynamics into a clear, compelling narrative that inspires designers, writers, and executives alike
• Know how to influence without authority and build strong partnerships with creative leads to drive the best possible work
• Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Nice To Haves

• Preferred Experience within a high-growth B2B or SaaS environment

Responsibilities

• Build and own a multi-year brand and category roadmap, including category naming and positioning, developing and evolving the brand positioning, architecture, and messaging frameworks that differentiate Docusign in a shifting landscape
• Establish baseline measurement of category and brand share of voice and revamp measurement infrastructure
• Own the development and governance of naming and nomenclature across products and experiences, ensuring a clear, consistent, and customer-first system
• Partner cross-functionally (PMM, Product) to drive alignment, reduce fragmentation, and uphold a scalable naming architecture that reflects the brand strategy
• Partner with PMM on AI Surface Strategy for Docusign Iris across variety of strategic AI Partners
• Build a strategy for unprompted recall lift + SOV on category vocabulary
• Own and govern our revamped verbal brand identity; ensure adherence across the company by winning hearts and minds
• Work closely with copywriters across the company.
• Partner with our business strategy ops team to identify emerging markets, analyze market saturation, and pinpoint white-space opportunities for brand growth
• Lead brand health and sentiment research initiatives, turning raw data into actionable insights, ensuring we have a pulse on how customers, prospects, and the industry perceive us
• Move strategy from a slide deck to the real world, overseeing the execution of strategic pillars across the Brand & Creative team, ensuring consistency and impact
• Bring the brand to life in a way that is clear, compelling, and deeply customer-centered, championing bold ideas and high standards, translating strategy into stories and experiences that energize teams and create shared belief, and act as a cultural catalyst across functions, aligning stakeholders around a common vision and motivating the company to deliver work that is both meaningful to customers and impactful to the business

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree