Head of Brand & Creative

Skinnyrx • New York, NY

17h

About The Position

This is a net-new role at SkinnyRx. Brand and creative have been carried by a strong network of partners — a creative agency, a designer, and freelance support that have helped get the company to its current scale. The Head of Brand & Creative is the person who will own that function: set the standard, build the in-house team, sharpen the partner model, and grow the brand into something that can carry SkinnyRx’s next stage. SkinnyRx is a fast-growing telehealth business and a leader in DTC access to GLP-1 therapies. The company is expanding across its product lines and member experience, and the brand has the chance to become a real competitive advantage in a category that’s becoming more crowded by the month. This isn’t a big org, and you’ll move accordingly. Within the first few weeks you’ll take over our existing agency and freelance relationships and any direct reports already in place. You’re expected to start building from day one — orienting and shipping at the same time, not in sequence. By the end of year one, the team, the systems, and the body of work should be in place that turn brand from a function we partner on into a function we own. This role partners closely with Growth, Lifecycle, Product, Clinical, and Customer Experience.

Requirements

• 6–10+ years building brands or leading creative, with 2–3 of those years managing people.
• Time spent in a regulated category — DTC pharma, telehealth, healthcare, financial services, or a comparable industry where every ad goes through compliance review.
• Working fluency in the rules that govern marketing in regulated categories. For SkinnyRx, that means FDA standards for DTC pharmaceutical advertising, FTC subscription disclosure, HIPAA-adjacent considerations on patient stories, and state-level telehealth ad rules.
• You’ve built a creative function before. An in-house team, a content engine, a brand identity system — something you took from partial or partner-led to owned and systematized.
• DTC background. Healthcare, telehealth, wellness, or premium consumer brands preferred.
• Creative leadership across multiple channels. Organic social, lifecycle, paid, web, packaging, video.
• Launch experience across multiple products or programs, ideally in a portfolio that mixed direct, partner, and platform models.
• Comfort reading business impact — brand search, retention, conversion, customer perception — without confusing brand work for performance work.

Nice To Haves

• A craft-driven leader who still cares about deadlines.
• Comfortable with ambiguity.
• Empathetic about the customer.
• A clear writer.
• Comfortable as the senior creative voice in a room of clinicians, lawyers, growth marketers, engineers, and the CEO — and able to translate between them.
• Someone who would rather build than maintain.

Responsibilities

• Define what the SkinnyRx brand is. Positioning, voice, visual identity, brand architecture across our product portfolio and the app experience.
• Lead the creative function end-to-end. Set the creative bar. Decide what work belongs in-house versus with the agency or freelance partners. Build the brief, review, and approval systems that let creative ship at the pace SkinnyRx moves. Hire the first in-house creative roles as the team grows under you.
• Build the content engine. Editorial calendar, production workflows, creator and clinical-expert partnerships, and the pipeline from idea to publish.
• Lead the work, not just the team. This is a player-coach role. You will write briefs, edit copy, sit in the edit bay, run shoots, push back on the agency, and ship campaigns.
• Own organic and brand presence. Social, YouTube, owned media, brand partnerships, PR-adjacent moments.
• Lead the creative side of launches and big moments. Product launches, app updates, new programs, seasonal campaigns, and the cultural moments where weight, body image, and GLP-1 conversations are happening in public.
• Tell hard stories well. Weight loss is personal. GLP-1s carry stigma. Patients are making medical decisions, not buying a t-shirt. The brand needs to take that seriously without becoming heavy.
• Work inside a regulated category. Partner with Clinical, Legal, and Compliance to build creative that’s both ambitious and defensible.
• Partner with Growth without becoming Growth. You own the brand assets, the storytelling, and the creative direction that fuel them.
• Make the brand visible to the rest of the company. Educate the org on what the brand is and how to use it. Internal alignment is part of the job, not a side task.

Benefits

• Medical, dental, and vision insurance
• 10 days of paid time off, plus all U.S. federal holidays
• Annual learning and development budget — conferences, books, courses, and anything else that sharpens your craft
• Equity: meaningful grant commensurate with role and stage

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed