Head of Brand Marketing
About The Position
TextNow is seeking a Head of Brand Marketing to lead and evolve its presence across paid, earned, and owned channels. This pivotal leadership role is at an inflection point in the company's growth. The Head of Brand Marketing will define how TextNow shows up in culture, scale awareness responsibly, and build a brand that drives sustained long-term impact. The role reports to the Head of Marketing and has functional ownership of brand positioning, integrated brand campaigns, awareness strategy, and brand media planning. This position will directly manage a Social Media Specialist and Communications Manager, operating as a hands-on player-coach. The individual will set strategy while actively shaping briefs, guiding creative development, partnering on media decisions, managing agencies, and driving measurable business results. The mandate is to build a culturally relevant, strategically disciplined brand engine that increases awareness, strengthens legitimacy and trust, and supports long-term growth across consumer and B2B audiences.
Requirements
- 8 to 12 plus years of progressive experience in brand or integrated marketing, with meaningful ownership of brand investment and business impact.
- Proven leader who has built or scaled brand platforms in challenger, high growth, or culturally relevant categories.
- Demonstrated experience leading large-scale brand campaigns across paid, earned, and owned channels.
- Strong understanding of media strategy, channel role architecture, and full-funnel integration.
- Track record managing creative, media, PR, and influencer agencies with discipline and accountability.
- Strategic thinker who understands how brand drives long-term growth, CAC efficiency, and business performance.
- Culturally fluent and capable of embedding brands authentically within relevant communities.
- Strong cross-functional operator who can align Brand, Performance, Lifecycle, Product Marketing, and Analytics around shared outcomes.
- Experience in telecom, consumer technology, app-first, or subscription businesses preferred.
- Comfortable operating with executive visibility in a fast-scaling environment.
Responsibilities
- Lead Brand Platform Stewardship: Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints. Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy. Serve as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long-term direction and differentiation. Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing. Partner with Product Marketing to align brand storytelling with roadmap and go-to-market sequencing.
- Drive Integrated Campaign Leadership: Lead cross-channel execution of brand campaigns with disciplined message sequencing and clear phase gates. Define brand media channel strategy and investment approach. Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage. Partner closely with Creative to translate strategy into a distinctive and cohesive look, feel, and voice. Ensure campaign briefs are strategically rigorous and aligned to brand objectives.
- Build Cultural Relevance: Show up meaningfully in the spaces where our audience already lives, works, and creates. Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning. Ensure cultural participation is credible, confident, and additive.
- Lead Agencies and External Partners: Own day-to-day management of creative, media, PR, influencer, and production partners. Evaluate agency performance and evolve roster as needed. Drive strong briefs, clear deliverables, disciplined execution, and accountability for measurable results.
- Strengthen Cross-Functional Integration: Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep. Partner with Lifecycle Marketing to ensure brand messaging carries through onboarding, habit formation, and retention. Align with Product and Product Marketing on roadmap storytelling and feature sequencing. Partner with Performance Marketing to align brand investment with acquisition efficiency and long-term CAC improvement. Work closely with Analytics to define measurement frameworks and success metrics.
- Own Measurement and Optimization: Operationalize a brand measurement framework across health, behavior, and efficiency metrics. Define KPIs across awareness, trust, legitimacy, comprehension, usage lift, referral velocity, and CAC efficiency. Drive measurable improvements in brand awareness, trust, and cultural relevance over time. Lead post-launch analysis and ongoing optimization of messaging, channel mix, and creative. Ensure brand investment is evaluated on long-term growth impact, not solely short-term attribution.
- Manage Budget and Strategic Planning: Own brand budget across media, production, partnerships, and agencies. Develop annual awareness strategy and investment roadmap. Scale what works while maintaining creative and strategic discipline.
Benefits
- Free phone service
- Strong work-life blend
- Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
- Employee stock options
- Unlimited vacation
- 12 paid holidays per year
- Competitive pay
- Health, dental, and vision benefits
- Short-term & long-term disability
- $750 annual wellness benefit or healthcare spending account
- RRSP matching (Canada) | 401(K) (USA)
- Parental leave for eligible employees
- Learning & Development opportunities
- Team events, company-wide off-sites, and more
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
