Head of Brand, Real Estate Development

Northspyre•Atlanta, GA

3d•Hybrid

About The Position

Northspyre is seeking a Head of Brand, Real Estate Development, who will serve as the editorial and brand authority for the company. This role requires a deep understanding of real estate developers, their decision-making processes, and what they trust, with the ability to translate this into credible, high-quality editorial output. The ideal candidate will have a strong focus on execution and judgment, comfortable both producing work and leading others. They should possess a deep understanding of market dynamics, competitive narratives, and category positioning, with the ability to synthesize complex information into clear points of view. This role involves building Northspyre’s media and editorial engine from the ground up, evolving traditional B2B marketing towards a newsroom-led model focused on credibility, insight, and market intelligence. The mandate is to establish Northspyre as the authoritative voice in real estate development through judgment, original thinking, and substantive editorial work, rather than promotion.

Requirements

Real estate development fluency, ideally with 6–12 years of industry experience, including exposure to development, acquisitions, capital markets, or adjacent roles that require credibility with developers.
A background that supports insight on complex development topics (e.g., development management, acquisitions, research, or real estate journalism).
A track record of personally producing high-quality written or editorial content focused on real estate development, the built environment, capital projects, or adjacent markets (e.g., CRE, infrastructure, construction, finance, or urban economics) where judgment, taste, and point of view mattered.
Strong copyediting instincts and an eye for clarity, structure, and precision.
A demonstrated pattern of generating original ideas and proactively bringing them forward.
Strong project-management skills and comfort owning a fast-moving, multi-stream content calendar.
Experience leading or mentoring others while remaining hands-on in the work.
A newsroom mindset - able to operate with urgency, judgment, and limited structure.
High curiosity about real estate development as a system, with clear evidence of ongoing self-directed interest.
Excellent written and verbal communication skills, with the ability to engage and build rapport quickly.

Responsibilities

Own the newsroom and drive execution
Own and operate the editorial calendar, shipping multiple pieces of content per day across formats.
Set the pace for the function with strong organization, follow-through, and project management.
Move ideas quickly from concept to published work without sacrificing quality.
Act as final editor and copyeditor to ensure clarity, credibility, and consistency.
Generate, produce, and shape authoritative content
Consistently generate original story, format, and franchise ideas grounded in real market insight.
Personally write, edit, and ship core editorial content tied to real estate development, capital, risk, and market dynamics.
Set the quality bar through your own output
Bring a steady stream of thoughtful, relevant ideas without waiting for direction or briefs.
Build credibility through leadership and market immersion
Lead a small, high-standards editorial team.
Lead as a player–coach: deeply involved in the work while developing others.
Stay deeply embedded in the real estate development market through regular conversations, networking, and relationship-building.
Translate company strategy, proprietary data, and market signal into authoritative editorial narratives.
Partner closely with the CEO and executive team.
Decide what Northspyre will publish in order to maintain trust and authority.

Benefits

Meaningful stock option package
Comprehensive Medical, Dental, and Vision (multiple plan options, including 100% employer-paid premium for individual coverage for full-time employees)
401k Match (fully vested after 6 mo eligibility period)
Unlimited Vacation
Paid Sick Leave
Major US Holidays
Awesome company swag!
Free access to Health Advocate
Hybrid & Remote opportunities
Annual team gatherings