Head of Accounts

Matchnode

About The Position

About Matchnode Matchnode is a performance-driven digital marketing agency focused on helping healthcare and digital health companies acquire patients, scale responsibly, and build modern growth engines. We specialize in HIPAA-compliant advertising, full-funnel strategy, and data-driven execution across platforms like Meta and Google. Our clients include virtual-first care companies, healthcare startups, and innovative health systems. We operate at the intersection of strategy, media, creative, and analytics—with a core mission of improving patient access and outcomes through smarter marketing. The Role We are hiring a Head of Accounts to lead, scale, and evolve our client services organization. This is a senior leadership role responsible for: Owning client relationships and retention Driving performance outcomes across accounts Building and mentoring a high-performing account management team Acting as the bridge between strategy, media, creative, and analytics You will play a critical role in shaping how Matchnode delivers value to digital health clients—balancing growth, compliance, and operational excellence.

Requirements

5–10+ years in digital marketing, with significant experience in both media buying strategy and account management
Proven leadership experience managing account teams in an agency environment
Strong background in paid media (Meta, Google, YouTube) and performance marketing
Experience working with health care businesses
Strong executive presence with ability to influence senior stakeholders
Data-driven mindset with strong analytical capabilities
Ability to balance strategy and execution
Excellent communication and organizational skills
Comfortable operating in a fast-paced, high-growth environment

Responsibilities

Own executive-level relationships across key healthcare and digital health clients
Drive retention, expansion, and overall account health
Lead quarterly business reviews (QBRs) and strategic planning sessions
Identify growth opportunities across channels (Meta, Google, YouTube, etc.)
Ensure all accounts are delivering against KPIs (CPA, ROAS, patient acquisition, etc.)
Translate complex healthcare marketing challenges (state fragmentation, insurance nuances, compliance constraints) into actionable strategies
Partner with media, creative, and analytics teams to drive continuous optimization
Champion data-driven decision making using metrics like conversion rates, CAC, and LTV
Lead and mentor Account Directors / Account Managers
Establish clear performance standards, workflows, and communication cadences
Build a scalable account management structure as the agency grows
Foster a culture of accountability, ownership, and continuous improvement
Improve processes across onboarding, reporting, and client communication
Ensure consistent delivery across accounts while maintaining a high bar for quality
Collaborate with leadership on resourcing, forecasting, and capacity planning
Drive cross-functional alignment between accounts, media, and creative
Ensure all client work aligns with HIPAA, PHI, and platform policies
Work closely with legal/compliance stakeholders when needed
Maintain deep understanding of healthcare marketing constraints and opportunities