Head, Editorial Content & Brand Storytelling

Client Careers Site • Brooklyn, NY

1d

About The Position

Lafayette 148 is seeking a strategic and visionary content leader to shape the brand’s editorial voice, seasonal storytelling, and campaign narratives across customer touchpoints. Reporting to the CMO, this role connects Design, Merchandising, Marketing, and Creative Production, translating product strategy and design vision into compelling stories, campaigns, and content experiences.

The role oversees Creative Production. Its remit may evolve over time to include additional creative functions, such as Graphic Design and Creative Services, as the brand’s content and creative operating model develops.

Requirements

• Bachelor’s degree in a related field.
• 10+ years of experience in luxury fashion, premium lifestyle, editorial, content, or brand marketing.
• Proven success developing editorial strategies, seasonal campaigns, and brand storytelling programs.
• Strong understanding of merchandising, product storytelling, and the luxury fashion customer.
• Experience collaborating with design, creative, marketing, and cross-functional business teams.
• Exceptional communication, leadership, and stakeholder management skills.

Responsibilities

• Define the brand’s editorial direction, seasonal narrative, and storytelling priorities.
• Partner with Merchandising and Design to translate product strategy into compelling customer-facing stories.
• Develop integrated campaign concepts and content plans across digital, social, retail, events, and editorial channels.
• Oversee Creative Production, ensuring photoshoots, campaign assets, and content deliverables are aligned, on-brand, and executed to a high standard.
• Guide photoshoot planning, including creative concepts, shot lists, messaging needs, and storytelling requirements.
• Set the social content strategy and ensure it supports broader brand and business objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior