Brand & Editorial Marketer

TLDR

3d•$211,500 - $253,500•Remote

About The Position

TLDR is hiring its first dedicated brand and editorial marketer to build a content engine that brings the company’s data, insights, and perspective to the forefront. The role turns positioning and audience insights into content that strengthens the TLDR brand, supports Sales, and tests new narratives and channels. It reports to the VP of Marketing and works closely with Growth, Product Marketing, and Demand Generation. It is an individual-contributor role designed for a hands-on player-coach who sets standards and produces high-quality work. The marketer will define TLDR’s voice and story, establish editorial strategy and a story pipeline, and turn first-party audience and performance data into publishable insights. The role also develops B2B sales assets and consumer-facing brand work, explores formats and channels such as video and social campaigns, and ensures consistent editorial quality across the Content Studio and curator output. Within six months, success includes publishing a year-ahead editorial calendar with a defined B2B cadence and consumer moments; writing and applying brand voice and tone guidelines; producing useful B2B assets; and creating a functioning story pipeline for channel execution. Within twelve months, content should contribute measurably to inbound demand, brand-voice review should be an established function owned by the marketer, and consumer-facing narrative and campaign work should be underway.

Requirements

7–10 years of content or editorial experience.
Deep expertise in either B2B SaaS or media/newsletters, with familiarity with the other.
Strong editorial and brand instincts.
Experience owning an editorial calendar, developing brand voice and tone, and writing and editing long- and short-form content.
A strategic, data-informed approach to content, using metrics such as traffic, CTR, engagement, and attribution to assess performance.
Cross-functional experience, including partnering with Sales or Account Management on buyer-facing content.
Experience managing freelance or contract writers.

Nice To Haves

Experience building a content function from the ground up.
Experience working in digital media or newsletters.
Experience owning both B2B buyer content and consumer brand storytelling.

Responsibilities

Define TLDR’s brand story and voice, own voice and tone guidelines, and help shape executive and thought-leadership content.
Own editorial strategy, build the content calendar, and develop themes, angles, and stories for owned social, Growth, and Demand Generation channels.
Partner with Strategy & Ops to turn first-party audience and performance data into trend reports, predictions, and other publishable content.
Develop B2B assets for Sales and Account Management, consumer-facing brand work, and experiments with formats and channels such as video, social campaigns, and creative brand projects.
Own quality standards across Content Studio and partner with curators to ensure a consistent TLDR voice.
Build a story pipeline that hands narratives to the team for channel execution.
Establish brand-voice review as a standing function and contribute to making content a measurable source of inbound demand.