Head Coach/GM of Coaching
About The Position
This is not a “show up, coach, clock out” job. At D1 Sandy Springs, the Head Coach owns the coaching product end to end — the athletes, the staff, the retention, the upsells, and the numbers behind all of it. Think of it as running your own division: you’re the GM of everything that happens on the training floor, and the scoreboard is yours. We’re hiring for one specific reason; we want a coach who loves the numbers as much as the whistle. If a clean KPI dashboard and a full re-up pipeline fire you up as much as a PR on the platform, keep reading. If they don’t, this isn’t your role, and that’s okay. THIS ROLE IS FOR YOU IF… You want to run a business, not just a session. You’d rather own an outcome, retention, revenue, athlete progress, than check off a task list. You believe the best coaches are also the best closers, because they’ve earned the trust to be. You want to know every member’s name, goal, and progress by heart. A tight operation — clean data, sharp processes, a dialed-in staff — is genuinely satisfying to you. THIS ROLE IS NOT FOR YOU IF… You see the admin, the CRM, and the numbers as “the boring part.” You want to coach and hand retention, sales, and the back office to someone else. “Business partner” sounds like more than you signed up for. We’ve learned this the hard way: coaches who only want to coach don’t last in this seat. We’d rather be upfront.
Requirements
- 3+ years coaching, personal training, or sports performance experience
- Certification required: CSCS, NASM, USAW, or equivalent
- CPR/AED certified, or willing to obtain before start
- Comfort with TeamBuildr, a CRM/scheduling platform, and spreadsheets — or the ability to get comfortable fast
Nice To Haves
- Former collegiate (or higher) athlete
- Real experience coaching youth and adult athletes, with genuine love for developing people.
- Fluent with data — you can build, read, and act on a tracking sheet or KPI report without being asked twice.
- Relentlessly organized — nothing falls through the cracks on your watch.
- A natural closer — every interaction is a chance to build trust, retain a member, and grow the business.
- A leader coaches, athletes, parents, and adult clients all trust.
- An owner — you take responsibility for outcomes, not just effort.
- Prior experience in a gym, studio, or franchise environment strongly preferred
Responsibilities
- Coaching group sessions and 1:1 personal training every week.
- Setting the energy, standard, and culture on the training floor.
- Knowing members by name, goal, and progress.
- Leading graduation check-ins to walk athletes and families through progress, celebrate wins, and map the next phase.
- Watching engagement and proactively addressing member churn.
- Converting trials, driving re-ups, and upselling into PT and premium packages using athlete data.
- Building and monitoring a dashboard of key performance indicators including attendance, retention, class utilization, lead conversion, PT attach rate, and revenue per member.
- Hiring, training, scheduling, and developing the coaching staff.
- Maintaining coaching quality, communication, and professionalism.
- Managing and improving processes and SOPs, the CRM and scheduling system, TeamBuildr programming, and tools and equipment.
Benefits
- Bonus based on performance
- Free uniforms
- Opportunity for advancement
- Paid time off
- Competitive base + performance incentives tied directly to your scoreboard (retention, sales, KPIs) you share in the results you drive.
- A clear path to grow as the business scales — this seat is built to become a true leadership role.
- A mission-driven culture that develops athletes and people, and treats coaches like the operators they are.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
