ViiV Healthcare (GSK) – HCP Insights Lead, HIV Prevention (PrEP)

GSK•Durham, CA

4d•Onsite

About The Position

ViiV Healthcare is a global specialty HIV company dedicated to researching and delivering new medicines for people living with and at risk of HIV. The company is mission-driven, aiming to be a trusted partner through education and treatment for HIV. ViiV focuses on delivering breakthroughs in treatments, care solutions, and community support, taking a holistic approach to HIV by developing and supporting sustainable community programs and improving access to care. The organization is committed to eradicating HIV/AIDS and has contributed significantly to making HIV a manageable health condition. ViiV offers the largest portfolio of HIV medicines and continues to address diverse needs related to the HIV epidemic. The work culture is described as fast-paced, diverse, inclusive, competitive, and caring, fostering a sense of belonging and encouraging employees to bring their best. This is an exciting time at ViiV as they evaluate novel approaches to treatment and prevention. The US HCP Insights Lead, HIV Prevention (PrEP) will report to the Director, US Market Research & Competitive Intelligence within the Insights & Analytics team. This role is responsible for generating decision-relevant insights to inform US HIV PrEP strategy and commercial decision-making. The role collaborates with Brand, Medical, Market Access, Customer Experience, Portfolio Strategy, and other cross-functional stakeholders to understand business needs, translate them into research objectives, and provide evidence-based recommendations. The role will lead HCP primary market research, including study design, execution, vendor management, analysis, and insight delivery. Additionally, the role is expected to integrate evidence from various sources to understand customer needs, market dynamics, and business opportunities. This position is based in Durham, NC, with potential for a domestic relocation package.

Requirements

Bachelor's degree & 7+ years of pharmaceutical or biotech commercial experience
Direct experience leading HCP-focused primary market research in a commercial pharmaceutical or biotech role
Demonstrated ability to frame business questions, design appropriate research approaches, and influence decisions through insights
Strong expertise across qualitative and quantitative research methodologies
Experience managing multiple research vendors and concurrent projects
Strong analytical judgment and clear written and verbal communication skills

Nice To Haves

Experience in HIV, infectious disease, or another specialty/regulated therapeutic area
Advanced degree (MBA or equivalent)
Experience supporting brand launch or lifecycle strategy, and syndicated/secondary data integration (e.g., IQVIA, claims)
Strong ability to synthesize research findings into clear implications and recommendations for senior stakeholders

Responsibilities

Serve as a strategic insights partner to Brand, Medical, Market Access, Customer Experience, Portfolio Strategy, and other cross-functional stakeholders
Translate business needs and insight gaps into clear research objectives and actionable research plans that support key business decisions
Provide objective, evidence-based perspectives and recommendations to support strategic and tactical decision-making
Lead qualitative and quantitative primary market research with HCPs to support US HIV PrEP initiatives
Design and execute a range of research programs, including ATU studies, brand tracking, segmentation, customer journey research, message and positioning testing, and opportunity assessments
Manage external research vendors across study design, fieldwork, analysis, and reporting, ensuring methodological rigor, quality execution, budget stewardship, timely delivery, and compliance with internal governance requirements
Integrate findings across primary market research, competitive intelligence, syndicated data, claims data, epidemiology, customer feedback, and other relevant sources to develop a comprehensive evidence base and maximize the value of existing information
Translate research findings into clear business implications, strategic recommendations, and actions for stakeholders
Manage multiple concurrent research initiatives and competing stakeholder priorities while maintaining alignment with business timelines
Uphold high standards of research quality, analytical rigor, and insight generation, with a bias toward concise, decision-ready outputs
Evaluate and apply innovative methodologies, tools, and data sources when they can answer business questions more effectively or efficiently