HCC/HCP Strategy Lead, Global Marketing, HIV Pre-exposure Prophylaxis (PrEP)

MSD • Rahway, NJ

14d • Hybrid

About The Position

Our company is dedicated to delivering innovations that extend and improve the lives of people worldwide. We are committed to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to help people who need our medicines and vaccines gain access to them. We focus on innovation, translating breakthrough science into innovative medicines, and launch execution excellence to help people around the world. HIV infection continues to pose a significant global health threat with 1.3 million new cases annually. The Director, Global Marketing, HIV PrEP will lead the development of the global healthcare consumer (HCC) and healthcare provider (HCP) strategy. The HIV PrEP program expands and complements our HIV portfolio and is expected to play a significant role in the fight to end HIV. This Global Marketing Director is a strategic commercial leader and problem solver responsible for leading the development of our global HCC/HCP Strategy. This is an exciting, and business critical role in the HIV Franchise which is a key growth driver for our Company. This is a high-visibility leadership role, reporting to the Executive Director, PrEP Global Brand Leader. This is an exciting opportunity to make a significant impact on our company's efforts to bring critical, innovative products to the market that can help improve the lives of people who would benefit from PrEP. This position requires outstanding leadership in HCC/HCP strategy and cross-functional collaboration. The HIV PrEP team has the potential to deliver substantial commercial opportunity while addressing significant PrEP unmet needs to prevent illness, morbidity, and death associated HIV infection.

Requirements

• BA/BS
• Minimum of 7 years of brand marketing experience.
• Minimum of 10 years local, regional, and/or global commercial functions including marketing or product management.
• Ability to work in a hybrid setting (i.e., collaborate with team members in different locations/time zones).
• Demonstrated leadership/management skills across stakeholders.
• Strong leadership and collaboration skills including influencing with and without authority and working across cross functional teams.
• Strong relationship builder establishing critical connections within the global marketing team, other cross functional areas such as Legal, Compliance, Regulatory, Promotions and Global Communications.
• Ability to work in ambiguous situations to overcome challenges.
• Strategic, innovative thinker with a learning orientation and desire for personal excellence.
• Exceptional communicator with strong verbal, written and presentation skills.
• Ability to process, integrate, and succinctly communicate large amounts of information, including comfort with data analytics and data-driven decision making.
• Demonstrated expertise and experience in customer-centric brand development, agency management and global campaign development/delivery/localization.
• Must be fully aware of and work in full compliance of all local, National and Company policies, rules and regulations.
• Experience working in a high pressure, fast-paced environment.

Nice To Haves

• MBA/MS
• Global, country and/or regional marketing experience.
• HIV, vaccines, infectious diseases or disease prevention commercial experience.
• Demonstrated leadership in the development of brand strategy, brand positioning, and brand marketing
• Experience providing commercial input on activities such as launch readiness reviews, organized customer interactions, market research and agency partner management.
• Agile Methodology
• Brand Marketing
• Brand Messaging
• Brand Strategy
• Creativity
• Cross-Functional Collaboration
• Digital Analytics
• Digital Marketing
• Direct Marketing
• Financial Acumen
• Go-to-Market Strategies
• HIV Prevention
• Infectious Disease
• Market Access
• Market Development
• Market Research
• Pricing Strategies
• Product Management
• Professional Networking
• Strategic Planning
• Strategic Thinking
• Teamwork

Responsibilities

• Own the end-to-end integrated brand/franchise strategy across priority audiences and channels; translate insights into clear strategic choices, annual priorities, and measurable outcomes.
• Develop the Global HCC/HCP strategy, incorporating our Company's marketing framework to include segmentation, value proposition, messaging, and go-to-market strategy for HCCs and HCPs.
• Ensuring all tactics align to the customer experience plan and achieve desired customer experience.
• Lead global campaign evolution and delivery, in partnership with key markets and regions.
• Partner closely with other members of the PrEP team to ensure consistent integration and seamless brand experience between and across customers, markets and touchpoints.
• Set omnichannel strategy and channel roles (paid/owned/earned), inclusive of social and digital tactics; partner with analytics to optimize journeys, content, and media based on performance learning.
• Steward brand identity and trademark strategy by ensuring consistent naming, messaging, and visual standards across materials; coordinate required reviews and maintain version control and governance.
• Lead the marketing contribution to the annual profit plan by aligning strategic initiatives and investments to Franchise priorities; articulate risks/opportunities, investment choices, and scenario options for leadership reviews.
• Integrate SDOH considerations into strategy development and execution to reduce barriers to care; coordinate cross-functional initiatives and external partnerships that support access and outcomes.
• Identify capability gaps and lead learning plans for launch readiness, cross-functional teams and field stakeholders (e.g., disease state, product, customer insights, digital fluency); ensure tools and playbooks enable consistent execution.
• Lead data and analytics strategy and execution to address key business questions and strategic decision making.
• Partner with market access and trade to shape pharmacy channel strategy (e.g., distribution, patient support, pull-through); identify access friction points and develop tactical plans to improve initiation and persistence.

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days

What This Job Offers

• Job Type: Full-time
• Career Level: Director