Cleared Marketing Strategy Lead

Accenture Federal Services•Washington, DC

10h•$108,600 - $232,800•Onsite

About The Position

At Accenture Federal Services, our purpose is to make the US federal government stronger and safer, and to improve the lives of its citizens. Our team of over 13,000 professionals is dedicated to leveraging technology and innovation for clients across defense, national security, public safety, civilian, and military health organizations. Accenture Federal Services, a technology company within the global Accenture network, is recognized as a Glassdoor Top 100 Best Place to Work. We foster a collaborative and supportive community where employees feel a sense of belonging and are empowered to grow through hands-on experience, certifications, and industry training. Join us to drive meaningful, lasting change that advances missions and the government forward. As the Marketing Strategy Lead, you will be instrumental in orchestrating the complete delivery of marketing initiatives for a significant client, with a primary focus on recruitment marketing, branding, and enhancing brand awareness. You will guide the strategic direction and execution of marketing campaigns, ensuring they align with client objectives and key performance indicators. This role demands close collaboration with media, creative, and technology teams to ensure a consistent brand experience across various channels. A key part of your role will involve supporting clients during production shoots, guaranteeing the seamless execution of all communications and deliverables. To succeed, proficiency in marketing analytics platforms, content management systems, and project management tools is highly beneficial. Experience in developing and implementing content planning and distribution strategies, along with managing stakeholder relationships, will be crucial for driving project growth and achieving strategic goals. Exposure to leading cross-functional teams, assessing campaign performance, and developing communications will further contribute to your success in this dynamic environment.

Requirements

Bachelor’s Degree
5+ years of experience in marketing, ideally in consulting or agency setting
2+ years supervising direct reports
Experience overseeing marketing strategy, media, and creative teams and leading end-to-end marketing delivery
Hands-on experience conducting research and building comprehensive marketing strategies with recommendations across branding, messaging, partnerships, media, etc.
Knowledge of marketing performance metrics, tools, and processes and ability to craft reports on campaign success
Experience managing cross-functional teams
Active Top Secret clearance

Nice To Haves

Experience in recruitment marketing, branding, and awareness campaigns
Familiarity with multi-channel marketing campaigns
Experience working with government or law enforcement clients
Proficiency in marketing analytics tools
Experience supporting clients during production shoots

Responsibilities

Lead the execution of end-to-end marketing delivery for a high-impact client, including recruitment marketing, branding, and awareness initiatives.
Oversee marketing strategy, media, and teams to achieve client goals and KPIs.
Collaborate with media, creative, and technology teams to deliver a cohesive brand and experience across multiple channels.
Develop and implement effective marketing strategies, content planning, and distribution approaches.
Utilize analytics to inform marketing strategies and assess campaign performance.
Manage stakeholder relationships and ensure effective communication throughout project lifecycles.
Support clients during production shoots, ensuring alignment with marketing objectives.
Drive project growth and contribute to ongoing strategy development.
Ensure all communications are developed and delivered effectively to meet client needs.