Hawaii-Specialist 2-Tourism Platform Development

JBT Americas•Honolulu, HI

2d•Onsite

About The Position

Under the general direction of the Tourism Platform Department Manager, this position is responsible for supporting the development and execution of JTB Hawaii’s new business initiative, the “Tourism Platform.” This role contributes to building a sustainable tourism business model centered on transportation services by conducting market research, executing PoC (Proof of Concept), supporting service design, coordinating with internal and external stakeholders, and assisting in digital platform development.

Requirements

College degree or equivalent experience.
3–5 years of relevant experience in business development, project coordination, digital, or marketing-related roles.
Strong communication skills in English and Japanese (both verbal and written).
Ability to collaborate effectively with internal teams, business partners, and external stakeholders.
Strong interpersonal skills and basic negotiation ability.
Understanding of travel market dynamics, including Japanese and international customer segments.
Knowledge of Hawaii’s tourism industry, infrastructure, and mobility environment.
Ability to work independently, manage multiple priorities, and adapt in a fast-paced environment.

Nice To Haves

Familiarity with JTB products, services, and internal systems is preferred.
Working knowledge of digital tools and platforms (e.g., CMS, data tools, and creative tools such as Adobe Illustrator) is preferred.
Valid Hawaii driver’s license preferred.

Responsibilities

Conduct market research focusing on travel demand, customer behavior, and competitive landscape, particularly in the U.S. West Coast market.
Collect and analyze internal and external data to support business development.
Develop hypotheses and prepare analytical reports to guide decision-making.
Support the planning and execution of service testing and continuous improvement initiatives for the Tourism Platform.
Assist in testing transportation services, mobility integration, and pass-based products.
Collect, manage, and analyze operational data, including usage logs, customer feedback, and GPS/MAP data.
Identify operational challenges and propose service improvements based on data and business needs.
Support the planning and improvement of core transportation services (airport transfer, city transportation, and island shuttle services).
Assist in developing integrated transportation solutions and shared mobility services.
Contribute to the design and implementation of multi-use passes and service offerings.
Assist in the development of digital commerce functions, including booking, payment, and product management systems.
Support the design of customer journeys, including landing pages and user interfaces.
Coordinate with system vendors and internal stakeholders to support platform development.
Contribute to initiatives that enhance customer engagement through digital tools.
Support collaboration with transportation providers (e.g., HiBus, mobi, Uber) and other external partners.
Assist in identifying and developing new business partnerships.
Coordinate with internal departments and external stakeholders to ensure project alignment.
Support the development of additional services such as optional tours, restaurants, and retail offerings.
Assist in localizing products and services for English-speaking markets.
Contribute to cross-selling and upselling strategies to enhance revenue opportunities.
Support the collection, analysis, and utilization of marketing and operational data.
Assist in developing pricing strategies and revenue models.
Contribute to business planning and commercialization proposals based on PoC outcomes.
Support company-wide events and initiatives by coordinating digital content, promotional materials, and operational requirements as needed.
Contribute to cross-functional projects and initiatives across departments, supporting alignment and execution.
Continuously develop professional knowledge in digital technologies, mobility services, and travel industry trends, and apply insights to improve business outcomes.
Provide support to management and other departments during peak periods or as business needs require.