Hair & Beauty Content Writer

Compose.ly

3d•$35 - $40

About The Position

Client is seeking an experienced beauty and hair content writer to support the growth of one of its incubator brands. The ideal writer will create authoritative, educational content that expands the brand's visibility through SEO and emerging GEO initiatives while establishing topical authority in the beauty and hair care space. We are looking for a writer with demonstrated expertise in the beauty industry, specifically hair care, hair styling, and beauty-related topics. This individual will partner closely with the internal marketing team, which will provide content strategy, keywords, briefs, and topic direction. The writer will be responsible for producing high-quality, research-backed content that aligns with brand goals and supports search visibility. The ideal candidate combines strong writing skills with industry credibility, understands evolving search trends, and can create content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).

Requirements

Demonstrable professional content writing experience within the beauty industry
Strong knowledge of hair care, hair styling, hair tools, and beauty topics
Experience creating SEO-focused content with excellent research and fact-checking abilities
GEO (Generative Engine Optimization) experience
Ability to write educational, engaging, and conversion-focused content
Strong communication and collaboration skills
Ability to meet deadlines and work independently
Comfortable leveraging AI tools to enhance workflow while maintaining content quality

Nice To Haves

Published bylines within the beauty, hair care, or wellness industries
Recognized subject matter expertise in hair care or beauty
Experience developing content recommendations for visual and video assets
Familiarity with E-E-A-T best practices and content authority-building strategies
Strong design collaboration experience

Responsibilities

Write SEO- and GEO-focused content across multiple formats
Create blog articles, listicles, educational guides, FAQs, and YouTube scripts
Conduct independent research to ensure content accuracy and credibility
Incorporate provided keywords, briefs, and content strategy recommendations
Produce content that is optimized for both traditional search and AI-driven discovery experiences
Utilize AI tools responsibly to support research and content development while maintaining originality and quality
Collaborate with designers and recommend supporting graphics, visual assets, infographics, and video concepts that can enhance content performance
Deliver drafts efficiently and iterate quickly based on stakeholder feedback
Communicate proactively regarding content recommendations and opportunities
Bias toward action, being able to deliver something, ask for feedback, and then iterate quickly