GTM Systems Specialist

Canva•San Francisco, CA

6h•$141,000 - $179,000•Hybrid

About The Position

Join the team redefining how the world experiences design. Our flagship office is in Sydney, Australia, but we've made our way from down under, to a campus in San Francisco, California. You have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. At the moment, this role is focused on: Owning end-to-end lead management across Canva's GTM lifecycle — prospect generation, enrichment, scoring, routing, and assignment — in Salesforce and integrated systems Architecting scalable lead routing, prioritization, and attribution frameworks that support global growth Evaluating and implementing AI capabilities across the lead ecosystem, including intent signal processing, data enrichment, and seller workflow automation Serving as the Salesforce SME for lead and campaign management — designing and maintaining scalable solutions across Leads, Contacts, Accounts, Campaigns, and Opportunities Ensuring data quality, governance, and system integrity across the full GTM stack Partnering with Sales, Marketing, and Ops as a trusted technical advisor — driving alignment, unblocking workflows, and leading enablement on new capabilities Continuously identifying opportunities to reduce manual processes, improve conversion, and accelerate seller productivity

Requirements

Expert in Salesforce administration and best practices (5 years minimum)
Experience implementing AI solutions in GTM & Marketing Ops environments
Partner with business stakeholders to identify high-value AI use cases and measure outcomes
Hands on experience in configuring lead routing & automation processes using platforms like LeanData (or similar data orchestration platform)
Experience leading cross-functional projects and designing solutions that account for cross-system dependencies
Experience working with APIs, integrations, and workflow automation platforms
Strong SQL and data analysis skills
Salesforce certifications (at least one of the following): Salesforce Business Analyst, Advanced Admin or Marketing automation platform

Responsibilities

Owning end-to-end lead management across Canva's GTM lifecycle — prospect generation, enrichment, scoring, routing, and assignment — in Salesforce and integrated systems
Architecting scalable lead routing, prioritization, and attribution frameworks that support global growth
Evaluating and implementing AI capabilities across the lead ecosystem, including intent signal processing, data enrichment, and seller workflow automation
Serving as the Salesforce SME for lead and campaign management — designing and maintaining scalable solutions across Leads, Contacts, Accounts, Campaigns, and Opportunities
Ensuring data quality, governance, and system integrity across the full GTM stack
Partnering with Sales, Marketing, and Ops as a trusted technical advisor — driving alignment, unblocking workflows, and leading enablement on new capabilities
Continuously identifying opportunities to reduce manual processes, improve conversion, and accelerate seller productivity