GTM Systems Advisor (Fractional)

59 Pines•Laguna Beach, CA

3d•Remote

About The Position

We're hiring a GTM Technical Coach to audit, benchmark, and sharpen our go-to-market engine from the inside out. This is a senior advisory and coaching seat that blends a systems integration background with deep, hands-on GTM engineering experience. You've built the workflows, run the campaigns, and iterated the sequences yourself—so when you look at someone else's stack, you immediately see what's working and what isn't. When the team says a campaign change will take two weeks, you know whether that's reasonable—because you've done the work yourself. This is not a full-time execution role. We estimate 5–6 hours per week, primarily anchored around weekly GTM meetings with async follow-up. The role could evolve as the relationship develops—including potentially joining the team in a larger capacity. You'll answer: Are our systems set up correctly? Are our timelines realistic? What does "good" actually look like compared to where we are? Where should we push harder, and where should we pivot?

Requirements

You've personally built and run GTM systems in a hands-on engineering capacity; you can coach because you've been in the seat—not because you read about it.
Systems integration background — you understand how GTM tools connect, where integrations break, and how data flows between enrichment, outreach, CRM, and reporting layers.
Startup experience, ideally ground-zero — you've built GTM motions from scratch at early-stage companies where nothing was defined; you know what "normal hard" looks like vs. "something is actually wrong," and you can spot the difference in someone else's operation.
Strong async communicator — you deliver clear, actionable written feedback without needing a meeting for every point; you document your thinking and share it proactively.
Honest and constructive communicator — you give direct feedback with respect and context; the teams you've worked with trust you because you're straightforward and collaborative.

Nice To Haves

Experience with tools in our current stack: n8n, FullEnrich, Claude, Perplexity, PhantomBuster, LinkedIn Sales Navigator—though the stack evolves, so adaptability matters more than specific tools.
Experience coaching or advising GTM teams (not just building for yourself).
Familiarity with outbound deliverability, lead scoring, and campaign performance analysis.
Venture-backed startup experience.

Responsibilities

Audit the full GTM stack—tools, integrations, workflows, reporting—and deliver an honest assessment of what's strong, what's fragile, and what needs to change.
Establish realistic time benchmarks for core GTM activities (ICP changes, persona updates, prompt iteration, campaign launches, enhancement rollouts) and ensure those benchmarks are actively used to set expectations.
Identify bottlenecks where implementation speed doesn't match what's being reported and ensure the team has a shared understanding of why.
Improve leadership's signal on campaign performance: what's real vs. what just looks good on the surface.
Help the team navigate at least one pivot or major decision—when to kill a channel, when to iterate vs. rebuild, when timelines need to shift.
Build strong rapport with the team so they actively seek your input.
Attend and participate in weekly GTM meetings — join the team's core weekly meetings, observe how work is discussed and planned, and provide real-time coaching and input.
Coach through async follow-up — translate meeting discussions into actionable written feedback; surface what was missed, challenge assumptions, and help the team sharpen their thinking.
Validate reporting and analysis — review how campaigns are being measured; help the team understand whether their metrics are meaningful and whether the story the data tells is accurate.
Help the team problem-solve — identify when to pivot, when to push harder, when timelines are off, and when an approach needs to fundamentally change.