GTM Strategy & Operations (AI Desktop & Mobile App)

Baidu USA•Mountain View, CA

1d•$35 - $40•Onsite

About The Position

You will be working on a brand-new AI voice agent product focused on transforming voice input into a polished communication experience. This role involves driving US user growth and go-to-market execution across multiple acquisition and community channels. You will develop and execute GTM growth strategies for consumer AI products, including organic growth, content marketing, creator partnerships, launch campaigns, and user acquisition experiments. Collaboration with Product, Design, and Engineering teams is key to shape product positioning, branding, messaging, launch strategies, and viral growth loops. You will also identify and test new growth channels, campaign concepts, and social content strategies, monitor competitor products, and collaborate with influencers, creators, and AI communities.

Requirements

Proficiency in written and spoken Mandarin is a must-have skillset
1–3 years of experience in growth, GTM strategy, product marketing, consumer app marketing, or operations roles within AI, SaaS, mobile apps, or creator economy products.
Hands-on experience growing products through social and community-driven channels including TikTok, YouTube, Reddit, Product Hunt, Discord, influencer marketing, or creator partnerships.
Strong understanding and hands on experience on consumer AI product trends, especially in AI productivity, AI voice, AI creator tools for image/video generation, AI vibe coding etc.
Excellent communication and storytelling skills with the ability to craft compelling positioning and messaging for AI consumer products.
Passion for AI-native products and excitement about shaping the future of voice agents and AI-powered communication experiences.

Nice To Haves

Ability to work on-site at least 4 days a week in our Mountain View office

Responsibilities

Drive US user growth and go-to-market execution across multiple acquisition and community channels including YouTube, Tiktok, Reddit, LinkedIn, Product Hunt, influencer marketing, online communities, and emerging AI creator ecosystems.
Develop and execute GTM growth strategies for consumer AI products, including organic growth, content marketing, creator partnerships, launch campaigns, and user acquisition experiments.
Work closely with Product, Design, and Engineering teams to shape product positioning, branding, messaging, launch strategies, and viral growth loops.
Identify and test new growth channels, campaign concepts, and social content strategies tailored for AI consumer products and productivity tools.
Monitor competitor products and emerging AI productivity/voice startups to identify market opportunities and differentiation strategies.
Collaborate with influencers, creators, AI communities and conduct user interview to build brand awareness and user engagement.