GTM Program Manager

HP•Vancouver, WA

7h•Remote

About The Position

Specialty Printing & Technology Solutions (SPTS) is looking for a highly motivated and strategic Go-to-Market (GTM) Program Manager to drive commercial readiness, market activation, and business growth initiatives across our specialty printing portfolio. SPTS brings HP’s industry‑leading Thermal Inkjet (TIJ) technologies—including TIJ 2.5, 4.0, and 5.0—to market through a global network of OEM partners. These partners create innovative specialty printers used in diverse, fast‑growing applications such as Coding & Marking, Packaging, Specialty Industrial Applications, and Direct Mail, extending HP technology far beyond its traditional markets. This role serves as a critical bridge between product management, marketing, sales, and OEM partners to ensure successful launch execution and sustained business performance. In this role, you’ll lead complex cross-functional programs, coordinate global stakeholder engagement, develop market strategies, and drive execution of campaigns, partner initiatives, case study creation, and other growth programs that accelerate adoption of HP technologies and solutions. For someone passionate about program management, go‑to‑market strategy, and technology‑driven growth , this role provides meaningful opportunities to learn, stretch, and advance—while making a visible contribution to a global business.

Requirements

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in marketing, sales, channel, or a related field.
Agile Methodology
Analytics
Business Development
Business Strategies
Business To Business
Customer Relationship Management
Data Analysis
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Strategies
New Product Development
Product Management
Product Marketing
Product Strategy
Project Management
Thought Leadership
Value Propositions
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Responsibilities

Drive accountability across multiple stakeholders and business functions.
Facilitate program reviews, executive updates, and governance forums.
Identify risks and dependencies and develop mitigation plans
Partner with regional marketing teams to execute campaigns, promotions, and customer engagement programs.
Support development of sales enablement assets, customer communications, and competitive positioning materials.
Coordinate global and regional initiatives to increase market awareness and customer adoption
Collaborate with strategic partners and channel organizations to improve market reach and business performance.
Develop programs that strengthen partner engagement, education, and enablement.
Support initiatives that drive preference for HP technologies and solutions within target markets.
Strengthen industry influence through strategic engagement with trade associations and market intelligence initiatives that support SPTS growth.
Drive awareness and positive market perception of HP Thermal Inkjet solutions through targeted media and influencer engagement in partnership with Marketing Communications.
Lead ingredient branding initiatives aligned with HP's corporate brand strategy and partner ecosystem.
Drive awareness and differentiation of HP Thermal Inkjet solutions through direct and partner-led go-to-market programs.

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave