GTM Operations and AI Systems Architect

Unity Technologies

About The Position

This role focuses on maximizing the potential of the MarTech stack to drive Marketing & Sales goals, utilizing AI agents, integrations, and workflow automations. The position involves being a subject matter expert in marketing AI, identifying and automating improvements within the Go-to-market function, auditing and optimizing existing processes and technology, and translating business objectives into technical solutions.

Requirements

Experience in building AI agents and workflow automations
Knowledge of AI and ML tools - including large language models
Data and analytics minded with an eye towards experimentation and data interpretation
SQL, Python, JSON, VisualStudio, Github, Airflow, BigQuery, Workato (API and Data Movement)
Sufficient knowledge of English to have professional verbal and written exchanges in this language

Nice To Haves

Eloqua (Marketing Automation)
SFDC (CRM)
Amplitude (Web Analytics)
GTM (Tag Management)
Demandbase (Visitor intelligence and ABM)
Clearbit (Data Enrichment)
Drupal/Sanity (CMS)
HTML CSS JS (Web scripting)

Responsibilities

Be the marketing AI Subject matter expert in enabling, empowering and training the team on AI and automation based workflows/solutions
Identify, Synthesize and automate areas needing improvement within the Go-to-market function by building AI based agents and workflow automations
Audit and optimize the existing Go-to-market operations processes/stack, including roadmap, planning and project management
Translate business objectives/use cases into technical workstreams and deliver scalable solutions leveraging MarTech, AdTech, Data and SalesTech platforms
Partner with internal and external data teams to understand, customize and automate data into MarTech/AdTech end points, leveraging APIs and SQL skills
Manage custom integrations/automations through code repositories and Zapier/Workato