GTM Systems Architect, Ripple Treasury (AI & Automation)

Ripple•Chicago, IL

22h

About The Position

At Ripple, we’re building a world where value moves like information does today. Through crypto solutions for financial institutions, businesses, governments and developers, Ripple is improving the global financial system and creating greater economic fairness and opportunity. This is a high-impact individual contributor (IC) role within the Ripple Treasury marketing team, focused on building a modern "Marketing Operating System" that leverages AI and automation to scale treasury solutions globally. The architect will connect multiple tools (Gemini, Claude, CRM, and automation platforms) to create a seamless, high-velocity engine for marketing campaigns and programs.

Requirements

3-5 years of experience in GTM Operations, Growth Engineering, or RevOps, with a proven track record of building technical marketing stacks.
Deep technical fluency with LLMs (Gemini, Claude) and an understanding of how to apply them to business logic and outbound automation.
The ability to treat a marketing strategy like a software stack—building repeatable, scalable, and automated workflows.
Proficiency in automation platforms (Make/n8n), data enrichment tools (Clay), and a strong understanding of API integrations.
A problem-solver who enjoys making decisions based on hard data and can provide technical recommendations for ongoing system improvements.
The ability to translate complex technical architectures into clear business outcomes for Ripple Treasury stakeholders.
A "builder" mindset with a commitment to staying at the forefront of the rapidly evolving AI and automation landscape.

Nice To Haves

Coding skills in Python or JavaScript

Responsibilities

Design and maintain a unified marketing operating system that connects disparate tools to automate the end-to-end lifecycle of marketing programs.
Deploy LLMs (specifically Gemini, Claude, and GPT-4) as logic layers within marketing workflows to automate content personalization, lead research, and campaign triggers.
Use automation platforms (e.g., Zapier, Make, n8n, or Clay) to build "waterfalls" that link Ripple’s internal data with external market signals.
Partner with Marketing Ops, Data Science, and Product teams to ensure the Marketing OS integrates deeply with Ripple Treasury’s core data infrastructure.
Replace manual marketing tasks with automated agents that handle everything from regional trend identification to actionable performance reporting.
Continuously experiment with new AI tools and prompt engineering techniques to improve the speed, cost-efficiency, and ROI of GTM initiatives.