GTM Lead - Stablecoin

Payoneer•New York, NY

10h•$150,000 - $210,000•Remote

About The Position

Payoneer is building a stablecoin-powered money movement platform, a new global settlement capability designed to make cross-border payments faster, cheaper, and more accessible for SMBs worldwide. This initiative runs as a lean, venture-style team inside Payoneer, combining startup speed with global scale. The role is for a GTM Lead who will drive early go-to-market efforts, understand customer needs, craft compelling messaging, and generate transaction volume. This individual will be the growth engine of a small, fast-moving venture team, acting as a hacker, storyteller, and commercial operator.

Requirements

7–10+ years of experience in growth, GTM, sales, partnerships, or early-stage commercial roles
At least one zero-to-one experience, having taken a product from concept to PMF, ideally in a startup environment
Strong growth toolkit: outbound, lifecycle, channel experimentation, activation, and PMM fundamentals
Proven ability to develop, test, and iterate on positioning and messaging
Background in fintech or payments ecosystems and proven ability to sell to SMBs
Strong instinct around pricing, packaging, and activation
Experience working across regions or global teams.

Nice To Haves

Exposure to stablecoin infrastructure propositions
Experience in cross-border or SMB financial workflows
Background in startup or internal incubations

Responsibilities

Drive early customer adoption and payment volume, sourcing and activating SMB customers across priority corridors and segments.
Turn interest into real transaction flow, working directly with customers to move from exploration to live usage.
Build the first repeatable GTM motion, developing scalable acquisition and activation strategies from scratch.
Run rapid growth experiments across messaging, pricing, onboarding flows, and outbound channels to unlock volume growth.
Develop sharp product positioning, translating complex stablecoin infrastructure into simple, compelling value propositions for SMBs.
Conduct deep customer discovery, identifying real pain points, workflows, and willingness to pay.
Use customer insight and activation data to shape product direction, feeding signal directly into roadmap priorities.
Act as the voice of the customer within the venture team and broader organization.
Operate cross-functionally with product, partnerships, marketing, and compliance to execute GTM initiatives.
Maintain a fast operating rhythm, shipping experiments weekly and iterating quickly based on results.