GTM Engineer

RetoolNew York, NY

About The Position

Retool is seeking a GTM Engineer to develop the tooling infrastructure for its Go-To-Market (GTM) teams. This role involves building internal tools, demo environments, and knowledge systems to support sales, marketing, and revenue operations. The GTM Engineer will work primarily on Retool's internal instance, using Retool to create systems that streamline daily operations, translate operational needs into scalable solutions, and experiment with AI to enhance customer engagement. The position is embedded within GTM teams to understand their workflows and challenges, acting as a bridge between technical capabilities and operational needs. Success in this role means ensuring GTM team members know where to find tools and information, pipeline data is clean and actionable, leadership has visibility into GTM performance, and automation handles repetitive tasks.

Requirements

  • GTM Experience: 2-4+ years in a GTM-adjacent technical role (GTM Engineering, Revenue Operations, Sales Engineering, Technical Account Management, or software engineering applied to GTM). You understand demand generation, pipeline, deal stage handoffs, outbound vs. inbound dynamics, and how best-in-class GTM teams operate at scale.
  • Platform Expertise: Deep experience with Retool, including advanced patterns, performance optimization, and enterprise-scale implementations. You understand when to build for scale versus when to ship something scrappy that solves an immediate problem.
  • Software Development: Proficiency in JavaScript/TypeScript, Python, SQL, React, or similar languages used to build applications and automate workflows.
  • Data Engineering: Experience working with databases (Postgres, Databricks, etc.), GTM tools (Salesforce, Chilipiper, Outreach, etc.), APIs, data modeling, and creating realistic and scalable data sets.
  • Systems Thinking: Ability to design systems that enable distributed ownership while maintaining consistency. Track record of establishing engineering standards, documentation practices, and quality frameworks.
  • Cross-Functional Communication: Experience working as an embedded partner across multiple departments. Strong communication skills with both technical and non-technical stakeholders.
  • High Ownership: Demonstrated ability to operate autonomously and drive initiatives from zero to one. Comfortable taking half-baked requests, performing discovery, and turning them into concrete deliverables.

Nice To Haves

  • Experience building internal tools and automations
  • Familiarity with AI/LLM integration in production workflows (prompt engineering, API orchestration, agent design).
  • Background in change management or driving tool adoption at scale.
  • Familiarity with Retool’s competitive landscape.
  • Prior work at a company that dogfoods its own product.

Responsibilities

  • Build GTM Tooling: Develop internal tools on our internal Retool instance that support pipeline generation, deal execution, and customer expansion workflows. Balance hands-on building with creating reusable patterns that scale across GTM teams.
  • Build Demo Tooling and Infrastructure: Develop and maintain the technical infrastructure powering Retool’s demo motion, including existing tools, demo applications, sandbox environments, and sample data sources. Ensure GTM teams have the necessary assets to effectively showcase our platform to customers.
  • Establish and Enforce Standards: Partner in defining the standards for internal Retool application development, including documentation, maintenance requirements, code quality, and testing. Audit existing tools to assess technical debt, security vulnerabilities, establish ownership, and prioritize remediation, deprecation, or rebuilds.
  • Document and Ship Best Practices: Gather feedback from GTM teams, customers, and own experience to document best practices. Contribute to our internal Center of Excellence and run enablements in partnership with cross-functional teams.
  • Advance Knowledge Systems: Support the consolidation and standardization of documentation across systems, improve discoverability of internal knowledge, examples, and answers, and develop training programs to increase Retool and AI fluency across the company.
  • Experiment and Prototype Innovations: Continuously experiment with our platform and new products to uncover innovations. Productionize experiments run across the company into reliable, supported tools for GTM, and uncover novel ways to implement AI into our day-to-day GTM workflows.
  • Nurture Cross-Functional Relationships: Demonstrate a capability to nurture relationships across GTM, EPD, and G&A teams, understand priorities and constraints, and work effectively with a wide array of Retools.
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