GTM Engineer, Marketing

Nooks•San Francisco, CA

About The Position

Nooks is an applied AI lab building the Agent Workspace for GTM. We design AI agents that operate across the full sales action set, from account strategy to prospect research and outreach. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals. Today, over 1,500 customers run on Nooks, including Notion, HubSpot, Cursor, and Rippling. We’ve raised $70M+ from top VCs like Kleiner Perkins, which made its first sales-tech investment in over a decade with us. Since then, we’ve tripled ARR each year for 3 years running and grown a high-caliber team turning the art of sales into a scalable science. We're looking for a systems thinker who loves solving complex problems, building reliable infrastructure, and making marketing more intelligent through automation, data, and AI. You'll partner closely with Demand Generation, RevOps, Sales, Data, and Product Marketing to ensure our GTM engine is accurate, scalable, and resilient as we grow. You'll help design the systems, processes, and measurement framework that power everything from lead routing and attribution to campaign execution and reporting. The ideal candidate is deeply analytical, relentlessly curious, and proactive. You don't wait for something to break; you design systems that make failures visible before they become problems, and you're constantly looking for opportunities to simplify, automate, and improve.

Requirements

4–7 years of experience in Marketing Operations, GTM Operations, Revenue Operations, or a similar analytical systems role at a high-growth B2B SaaS company
A systems thinker who enjoys solving complex operational problems and designing scalable solutions
Strong analytical skills with the ability to identify patterns, diagnose root causes, and make data-driven decisions
Experience building and managing marketing automation, attribution, and lead management systems
Experience with HubSpot or similar marketing automation platforms, with the ability to think beyond any single tool
Strong understanding of CRM architecture, marketing technology, integrations, APIs, and data flows
Curiosity about AI and excitement for applying it to automate workflows, improve operations, and increase team productivity
A proactive mindset: you surface problems before others notice them and bring thoughtful solutions, not just observations
Strong communication skills and the ability to collaborate effectively across technical and non-technical teams

Responsibilities

Build a scalable marketing operations foundation
Own the systems, processes, and operational infrastructure that power our marketing organization
Design scalable workflows that support a rapidly growing GTM organization
Continuously improve the reliability, maintainability, and performance of our marketing systems
Own marketing automation
Build and optimize automated campaign workflows, lifecycle programs, lead management, and operational processes
Improve system reliability by reducing manual processes and eliminating fragile workflows
Identify opportunities to leverage AI to automate repetitive operational work
Build trusted measurement
Own marketing attribution, campaign measurement, and performance reporting
Partner with Marketing Leadership to develop durable measurement frameworks that help us understand what's working and where to invest
Continuously improve data quality and reporting accuracy across the funnel
Design resilient GTM systems
Improve lead routing, enrichment, scoring, lifecycle management, and data governance
Build monitoring, alerts, and operational safeguards that proactively identify issues before they impact the business
Create systems that are observable, reliable, and easy to maintain as the business scales
Partner across the GTM organization
Collaborate closely with Demand Generation, RevOps, Sales, Data, and Marketing to improve operational efficiency
Translate business problems into scalable technical solutions
Recommend new tools, integrations, and processes that strengthen our GTM stack
Help shape the future of Marketing Operations
Evaluate new AI-powered tools and emerging technologies that can improve marketing efficiency and effectiveness
Continuously challenge existing processes and recommend better ways of working
Help build a modern, AI-first marketing operations function that becomes a competitive advantage for Nooks