(US) GTM Enablement Manager
About The Position
This role exists at PointClickCare to ensure product launches are strategically aligned with the companyâs mission and revenue objectives. It drives collaboration across GTM strategy, product, marketing, and sales teams to define positioning, messaging, and target segments for new solutions. By monitoring adoption and revenue impact, the role uses data and feedback to refine enablement strategies and maximize launch success. Ultimately, it enables PointClickCare to deliver innovative healthcare technology to the market effectively and achieve measurable business outcomes.
Requirements
- Strategic Planning & Execution: Ability to design and implement enablement programs that support product positioning and adoption
- Project Management: Strong organizational skills to manage timelines, deliverables, and stakeholder expectations.
- Cross-Functional Collaboration: Skilled at working with product, marketing, sales, and GTM teams to ensure alignment.
- Strong problem-solving and adaptability in fast-paced environments.
- Leadership qualities to influence without direct authority.
Nice To Haves
- Familiarity with AI-driven sales enablement platforms and automation workflows for scaling launch readiness.
- Ability to present insights and recommendations to C-suite stakeholders with clarity and impact.
- Leading virtual teams across product, marketing, and sales with authority and influence, even without direct reporting lines
- Crafting compelling narratives that connect product value to customer outcomes and revenue goals.
Responsibilities
- Alignment with product team priorities: Oversee all strategic product launches aligned with product team priorities, ensuring seamless execution and cross-functional collaboration. Maintain visibility and governance over additional product launches, migrations, and upgrades led by Market Leads within their respective segments, providing guidance and alignment to overall business objectives.
- Commercial Team Readiness: Lead the design and delivery of comprehensive enablement programsâincluding training, playbooks, and competitive intelligenceâto ensure customer-facing teams (Sales and CSMs) are fully equipped to position and deliver the value of new products. Provide strategic guidance and resources for objection handling, pricing strategies, and value propositions to drive confident selling and successful adoption.
- Cross-Functional Coordination: Serve as the primary liaison between Revenue Operations, Product, Marketing, Sales, Professional Services, and Customer Success to ensure seamless communication and execution of product launches. Drive alignment on timelines, KPIs, and success metrics, fostering collaboration across teams to deliver consistent and impactful go-to-market outcomes.
- Performance Measurement: Track the adoption and effectiveness of enablement materials to ensure they drive desired outcomes. Monitor revenue impact from product launches and leverage data-driven insights and feedback to refine enablement strategies, optimizing performance and maximizing business impact.
- Standardized Launch Framework: Develop and implement a scalable, standardized framework for all commercially available product launches to ensure consistency, efficiency, and alignment across Revenue, Marketing, and Product teams. Establish clear processes and best practices that enable repeatable success and seamless cross-functional collaboration.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
501-1,000 employees
