GTM & Content Activation Lead

Takeda • Boston, MA

7d • Onsite

About The Position

The GTM & Content Activation Lead (Associate Director) is a hands-on capability leader responsible for activating and scaling global/enterprise content platforms, standards, and ways of working to enable USBU & OBU marketing and medical content needs. This includes content creation enablement, faster and more consistent review practices, and guidelines that support content lifecycle transformation (intake → creation → review/approval → storage → reuse → activation → measurement). This role drives adoption through strong cross-functional partnership with marketing, medical, agencies, enterprise platform teams, and delivery partners, ensuring content is compliant, reusable, orchestration-ready, and measurable.

Requirements

• 8–12+ years in content operations, content platform enablement, marketing operations, or digital capability adoption in regulated environments
• Demonstrated strategy-to-activation execution (enablement, playbooks, governance operationalization)
• Strong cross-functional facilitation and change leadership

Responsibilities

• Drive practical activation of global/enterprise content platforms and capabilities (platform enablement, playbooks, adoption support, reusable execution patterns) for USBU & OBU teams and partners.
• Enable consistent review practices and readiness discipline that reduce cycle time and rework while maintaining compliance and auditability across regulated content workflows.
• Serve as the day-to-day conduit between brand/content stakeholders, medical stakeholders, agencies, and delivery partners—ensuring requirements are clear, dependencies are surfaced early, and delivery is not delayed by preventable readiness gaps.
• Turn content governance decisions and standards into usable tools (templates, checklists, metadata/tagging guides, process SOPs) and drive adherence through enablement and remediation.
• Ensure content activation aligns with omnichannel needs (orchestration readiness, channel formatting, metadata/tagging prerequisites, and measurement enablement) via coordination with MarTech, Omnichannel, and Digital Platforms counterparts.
• Track and improve KPIs tied to adoption and execution outcomes (cycle time, first-pass quality, reuse, tagging compliance, readiness defects).

Benefits

• medical, dental, vision insurance
• a 401(k) plan and company match
• short-term and long-term disability coverage
• basic life insurance
• a tuition reimbursement program
• paid volunteer time off
• company holidays
• well-being benefits
• up to 80 hours of sick time per calendar year
• up to 120 hours of paid vacation for new hires

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed