Content Lead

Education First • Boston, MA

1d • Hybrid

About The Position

Cultural Care Au Pair is looking for an experienced Content Lead to join our Creative team. In this role, you will lead the planning, development and execution of content across digital, websites, social media, email, print and video. You will be responsible for shaping compelling stories, defining messaging and copy, and ensuring a cohesive content approach across every customer touchpoint. You will lead the Content function within the Creative team, managing our Social Media Specialist, Social Media Video Creator and freelance copywriters, while partnering closely with Marketing, Paid Media and Video Production to deliver engaging content for both our Host Family and Au Pair audiences. This is a hands-on role that combines strategic thinking with execution. You'll balance creativity, organization and strong project management while creating compelling content that supports the recruitment of both Host Families and Au Pairs. As part of our global Creative team, you'll work from our Boston office while collaborating closely with colleagues in Zurich, Switzerland.

Requirements

• Exceptional copywriting, editing and storytelling skills across multiple channels and audiences.
• Strong experience in content strategy, editorial planning and project management from ideation through delivery, including publishing directly in CMS platforms and working with digital marketing teams to publish ads.
• Experience leading content teams, freelancers and cross-functional projects in a fast-paced environment.
• Strong collaboration, communication and stakeholder management skills.
• Curious about AI, emerging technologies and digital trends, using them to improve content quality and efficiency.
• Highly organized, proactive and creative, with excellent attention to detail.
• Bachelor's degree in Communications, Marketing, Journalism or a related field.
• 7+ years' experience in content creation, editorial or content management, ideally within a B2C or international brand.
• Proven experience creating content across digital, social, websites, email, print and video.
• Strong experience in copywriting, brand messaging and editorial content.
• Experience planning and supporting video and photography productions, including scripting, interviews and on-set coordination.
• Strong understanding of SEO, analytics, mobile-first content and AI-powered content tools.

Responsibilities

• Develop and execute an integrated content strategy that aligns with brand messaging, business priorities and marketing goals across all channels, including but not limited to: websites, online and offline marketing campaigns, social media, email, print and video.
• Oversee content creation across websites, digital advertising, social media, email, print, podcasts and mobile-first platforms, ensuring high editorial quality, consistency and brand standards.
• Own messaging, tone of voice and copy across customer touchpoints, overseeing product content and ensuring consistency across campaigns, websites, emails, print and informational content.
• Identify, source and develop compelling stories, families and au pairs for campaigns, social media and brand storytelling. Conduct interviews and help bring stories to life across multiple formats.
• Partner closely with the Video Production team to plan productions, develop scripts and storyboards, coordinate shoots, manage production logistics and support interviews on set.
• Apply SEO best practices, leverage AI tools and use performance insights to continuously improve content quality, visibility and engagement.
• Manage multiple content projects simultaneously, coordinate priorities across teams, oversee content calendars and ensure projects are delivered on time and to a high standard.
• Lead the Social Media Specialist, Social Media Video Creator and freelance copywriters, providing clear direction, feedback and support while fostering strong collaboration across Creative, Marketing, Design and Paid Media.

Benefits

• Four weeks paid vacation your first year
• ten paid holidays
• two floating holidays
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage
• options for life and disability insurance
• accident and hospital insurance
• legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there
• flexibility of working from home one day a week

What This Job Offers

• Job Type: Full-time
• Career Level: Senior