Content Lead

EF Education First / Hult • Cambridge, MA

2d • $82,500 - $100,000 • Hybrid

About The Position

Cultural Care Au Pair is seeking an experienced Content Lead for their Creative team. This role involves leading the planning, development, and execution of content across various channels including digital, websites, social media, email, print, and video. The Content Lead will be responsible for crafting compelling narratives, defining messaging and copy, and ensuring a consistent content approach across all customer interactions. This position will manage the Content function within the Creative team, overseeing a Social Media Specialist, a Social Media Video Creator, and freelance copywriters. Collaboration with Marketing, Paid Media, and Video Production teams is essential to produce engaging content for both Host Family and Au Pair audiences. It's a hands-on role that blends strategic thinking with practical execution, requiring creativity, organization, and strong project management skills to create content that supports the recruitment of Host Families and Au Pairs. The role is based in the Boston office, with collaboration extending to colleagues in Zurich, Switzerland.

Requirements

• Exceptional copywriting, editing, and storytelling skills across multiple channels and audiences.
• Strong experience in content strategy, editorial planning, and project management from ideation through delivery, including publishing directly in CMS platforms and working with digital marketing teams to publish ads.
• Experience leading content teams, freelancers, and cross-functional projects in a fast-paced environment.
• Strong collaboration, communication, and stakeholder management skills.
• Curiosity about AI, emerging technologies, and digital trends, using them to improve content quality and efficiency.
• Highly organized, proactive, and creative, with excellent attention to detail.
• Bachelor's degree in Communications, Marketing, Journalism, or a related field.
• 7+ years' experience in content creation, editorial, or content management, ideally within a B2C or international brand.
• Proven experience creating content across digital, social, websites, email, print, and video.
• Strong experience in copywriting, brand messaging, and editorial content.
• Experience planning and supporting video and photography productions, including scripting, interviews, and on-set coordination.
• Strong understanding of SEO, analytics, mobile-first content, and AI-powered content tools.

Responsibilities

• Develop and execute an integrated content strategy that aligns with brand messaging, business priorities, and marketing goals across all channels, including websites, online and offline marketing campaigns, social media, email, print, and video.
• Oversee content creation across websites, digital advertising, social media, email, print, podcasts, and mobile-first platforms, ensuring high editorial quality, consistency, and brand standards.
• Own messaging, tone of voice, and copy across customer touchpoints, overseeing product content and ensuring consistency across campaigns, websites, emails, print, and informational content.
• Identify, source, and develop compelling stories, families, and au pairs for campaigns, social media, and brand storytelling. Conduct interviews and help bring stories to life across multiple formats.
• Partner closely with the Video Production team to plan productions, develop scripts and storyboards, coordinate shoots, manage production logistics, and support interviews on set.
• Apply SEO best practices, leverage AI tools, and use performance insights to continuously improve content quality, visibility, and engagement.
• Manage multiple content projects simultaneously, coordinate priorities across teams, oversee content calendars, and ensure projects are delivered on time and to a high standard.
• Lead the Social Media Specialist, Social Media Video Creator, and freelance copywriters, providing clear direction, feedback, and support while fostering strong collaboration across Creative, Marketing, Design, and Paid Media.

Benefits

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year
• Ten paid holidays
• Two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental, and vision coverage
• Options for life and disability insurance
• Accident and hospital insurance
• Legal and pet insurance
• Dependent care, healthcare, and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program, and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there
• Flexibility of working from home one day a week

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level