GTM Automation & RevOps

Obligo•New York, NY

21h•Onsite

About The Position

Obligo is seeking a RevOps & GTM Automation Manager to manage and expand Obligo’s go-to-market infrastructure, encompassing both core revenue operations and automation systems. This role reports to the VP Revenue & Operations and operates at the intersection of Sales, Customer Success, Marketing, Data, and Product. The position has a dual focus: maintaining the RevOps foundation (CRM, data integrity, pipeline management, and reporting) and designing/building automated GTM systems to reduce manual tasks and increase execution speed throughout the funnel. The individual will be responsible for HubSpot as the primary data source, ensuring CRM cleanliness, data consistency, and reliable reporting. Additionally, they will manage Obligo’s GTM automation layer, including developing AI agents, integrating tools, and creating workflows for lead generation, qualification, onboarding, and expansion. This role requires a blend of operational discipline and systems-building expertise, with a focus on identifying and resolving GTM bottlenecks with scalable, intelligent solutions. It is a hands-on, high-impact position for someone who is operationally disciplined and eager to use AI and automation to revolutionize revenue team operations.

Requirements

3+ years of experience in RevOps, GTM operations, or hands-on GTM automation and systems-building roles in a B2B SaaS environment
Deep familiarity with AI tools and agent-based systems, with the ability to build and apply them to real GTM workflows is a must
Hands-on experience with HubSpot, including administration, data modeling, workflows, and reporting
Strong track record of maintaining CRM hygiene and data integrity at scale
Strong understanding of Sales, Marketing, and Customer Success workflows
Hands-on experience building automation systems and integrations (CRM, APIs, workflow tools)
Strong systems thinking and ability to design scalable processes
Analytical mindset with the ability to translate data into actionable insights
Comfortable operating in ambiguity and building from scratch
Excellent communication and cross-functional collaboration skills

Responsibilities

Design and build automated workflows across the full GTM lifecycle (lead generation, qualification, outreach, onboarding, expansion, and retention)
Develop and deploy AI agents to augment Sales, Customer Success, and Marketing workflows
Identify manual, repetitive processes and replace them with scalable, intelligent automation
Identify high-impact use cases for AI across the GTM funnel and prioritize accordingly
Build and maintain integrations between core systems (CRM, enrichment tools, analytics, AI tools)
Partner with Data and Engineering to integrate AI into internal GTM workflows and customer-facing processes
Continuously iterate on automation systems based on performance and feedback
Drive adoption of AI-driven tools and processes across the GTM organization
Own and administer HubSpot as the central CRM, ensuring it remains a clean, reliable, and scalable source of truth
Define and enforce CRM hygiene standards, including data structure, field governance, deduplication, and lifecycle management
Maintain pipeline visibility, forecasting accuracy, and reporting infrastructure
Define and track key GTM metrics (conversion, velocity, retention, expansion)
Ensure data integrity and consistency across all GTM systems and tools
Audit and continuously improve CRM usage and adoption across Sales, Marketing, and Customer Success
Optimize lead routing, lifecycle stages, and cross-functional handoffs across the funnel
Enable GTM teams with tools, dashboards, and training to operate effectively
Provide visibility into performance, bottlenecks, and opportunities