Growth Web Engineer (AI-Enabled)

Mattermost•Toronto, ON

48d•Remote

About The Position

Mattermost is the leading collaborative workflow platform for defense, intelligence, security, and critical infrastructure. Trusted by the U.S. Department of War and Fortune 500s, our platform runs on-premises and in private clouds, delivering secure messaging, file sharing, workflow automation, audio/screenshare, and project management—all with full data and operational control. Mattermost powers high-stakes workflows across mission planning, real-time, real-world operations, DevSecOps, incident response, and cyber defense—enabling secure collaboration from tactical edge and DDIL environments to enterprise HQ. Teams operate across web, desktop, and mobile, with embedded interoperability for Microsoft Teams, Outlook, and Microsoft 365. To learn more, visit www.mattermost.com Mattermost is seeking a Growth Web Engineer to own and operate a modern, AI-enabled, developer-first website that powers high-velocity campaign execution and personalized digital experiences. This role sits at the intersection of marketing, engineering, and AI-driven workflows. You will be responsible for translating campaign strategy, intent signals, and AI-generated insights into live web experiences—quickly, reliably, and at scale. You will play a critical role in enabling rapid experimentation, account-based experiences, and AI-assisted execution—turning the website into a core growth engine.

Requirements

3–6+ years in frontend, growth engineering, or similar roles
Experience with static frameworks (Astro, Next.js, Gatsby, or equivalent)
Strong proficiency in HTML, CSS, and JavaScript
Experience with Git-based workflows and modern deployment pipelines
Proven ability to launch and iterate on pages quickly in fast-paced environments
Strong bias toward action while maintaining quality and stability
Experience supporting marketing or growth teams (landing pages, campaigns, experimentation)
Experience working with APIs, webhooks, and third-party integrations
Familiarity with marketing and analytics tools (Pardot, Salesforce, GA4, etc.)
Ability to debug issues across frontend, backend, and data systems
Experience using AI tools (e.g., Claude, Cursor, Copilot) in development workflows
Ability to generate, evaluate, and refine AI-assisted outputs
Comfort working in environments where AI workflows are integrated into execution

Nice To Haves

Experience in B2B SaaS or enterprise marketing environments
Familiarity with headless CMS platforms or structured content systems
Experience implementing advanced tracking, attribution, and experimentation frameworks

Responsibilities

Own the day-to-day operation of the website, including updates, edits, and publishing of pages and content
Build, update, and launch landing pages, campaign pages, and site content on tight timelines
Make ongoing updates to existing pages, including copy, layout, components, and integrations
QA all changes before and after publishing to ensure accuracy, functionality, and performance
Monitor site health and quickly resolve issues related to broken pages, components, forms, or integrations
Support rapid turnaround requests from marketing, including same-day updates when needed
Maintain consistency across pages, ensuring alignment with design, messaging, and conversion best practices
Manage and evolve a static-site architecture (Astro or similar)
Build flexible, reusable components that enable rapid page creation and iteration
Ensure the site supports frequent updates without breaking structure, performance, or tracking
Troubleshoot and resolve rendering, formatting, and build issues quickly
Partner with Growth Marketing and ABM to create targeted landing pages and campaign experiences for specific accounts, industries, and personas
Translate intent signals and campaign inputs into tailored web experiences
Build reusable templates for ABM, industry, and campaign pages to support scale and speed
Enable rapid iteration of messaging, layouts, and CTAs based on performance and engagement
Use AI tools (e.g., Claude, Cursor, Copilot) to accelerate page creation and development workflows
Translate campaign requirements into structured prompts and page outputs
Validate and refine AI-generated code and content to ensure production quality
Integrate the website into broader AI-driven workflows that inform lead routing, nurture behavior, and optimization
Act on insights generated from AI systems to continuously improve page performance and relevance
Build and maintain frontend form experiences within the site
Integrate forms with Pardot using form handlers or APIs
Ensure accurate field mapping, hidden fields, and campaign attribution
Validate end-to-end data flow into Salesforce
Implement and maintain conversion tracking via Google Analytics 4
Debug and resolve issues across the full lead capture, routing, and attribution process
Integrate and maintain external tools such as: Qualified Navattic Greenhouse
Ensure consistent styling, performance, and tracking across all embedded systems
Maintain reliable data flow across marketing and AI workflow systems
Structure pages and content to support both traditional SEO and AI-driven discovery (AEO/GEO)
Implement schema, metadata, and semantic page structures to improve answer engine visibility
Work with emerging AI search and optimization tools (e.g., Profound, AthenaHQ, or similar)
Continuously optimize pages based on search performance, AI visibility, and engagement signals
Monitor and address indexing and performance issues via Google Search Console
Own content and code workflows in GitHub
Manage CI/CD pipelines and deployments (e.g., Vercel, Netlify)
Ensure reliable publishing with minimal friction and downtime